B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people
Posted: Mon Jan 06, 2025 7:08 am
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If a podcast plays in a forest and no one is around to hear it, does it make a sound?
Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought.
We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process.
So I love this lesson from a podcast quest israel whatsapp resource application – ‘there is no content without an audience.’
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Ashley Levesque, Vice President of Marketing, Banzai.
Banzai is a public company traded on NASDAQ and currently valued at $100 million. Levesque is currently a team of one, but she manages five functions in this newly public company.
Listen to our conversation using this embedded player or click through to your preferred audio streaming service using the links below it.
Listen on Apple Podcasts | Listen on Spotify | Listen on Amazon Music
Stories (with lessons) about what she made in marketing
Here are some lessons from Levesque that emerged in our discussion.
If a podcast plays in a forest and no one is around to hear it, does it make a sound?
Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought.
We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process.
So I love this lesson from a podcast quest israel whatsapp resource application – ‘there is no content without an audience.’
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Ashley Levesque, Vice President of Marketing, Banzai.
Banzai is a public company traded on NASDAQ and currently valued at $100 million. Levesque is currently a team of one, but she manages five functions in this newly public company.
Listen to our conversation using this embedded player or click through to your preferred audio streaming service using the links below it.
Listen on Apple Podcasts | Listen on Spotify | Listen on Amazon Music
Stories (with lessons) about what she made in marketing
Here are some lessons from Levesque that emerged in our discussion.