Because knowing now that I'm trying to get more people to take a test

[nishat@264]

test drive of my fancy schmancy new electric car, I'll have a more clear vision. It's like, who is the audience of most likely to come in and take that test drive? Where do they hang out? What do they what interests them? How do we talk to them in the right way?

And so then I can tie my marketing metrics to my business metrics. And so now I can say like this is we're doing this and our ultimate goal is to drive this sort of X million in.

Daniel Burstein: Yeah, so I agree. I think that's a great denmark whatsapp resource example. So that kind of gets the numbers in and that gets the kind of logical, you know, kind of, yes, you want. But what about the story, too? What about kind of, I don't know, the emotional part, Right. So, for example, we as marketers, you know, we when we think about a value value proposition, we yeah, we think about it externally.

What's a value proposition for our customers? But have you ever crafted or you have an example of crafting a value proposition internally, right? So for example, we publish a template to help marketers get buy in. And the whole point that template was we use the methods value proposition methodology, right? We said, what's the appeal? What's the exclusivity, what's the clarity, what's the credibility?

Not for the customer but for the executive and making that decision. Right? What's the appeal for that executive? Right. How is this exclusively how is this project exclusive compared to other projects they could decide on? Because again, we know marketers use that externally, but sometimes internally we kind of forget to use those skills. We just go to the numbers.