6 tips for communicating in times of crisis
Posted: Mon Jan 06, 2025 6:25 am
The Covid-19 health crisis has reminded us of the importance of mastering crisis communication to perfection. What should we remember from this exceptional event? What good practices should we keep? Here are 6 tips for communicating in times of crisis!
First of all, let's go back to the very definition of a crisis. According to Larousse , it is " a very difficult moment in the life of someone, a group, in the course of an activity, etc. " We can also add that it is a period of conflictual tension, a situation of serious imbalance or a worrying breakdown.
In times of crisis, communication is essential in many ways. It helps to avoid doubt and speculation on the part of the various stakeholders. It is also important to be proactive in order to show that the situation is taken seriously and is under control. Finally, it is essential to communicate only on facts, to be purely factual. phone number list
So what can we learn from this Covid-19 crisis in terms of crisis communication? By following our 6 tips for communicating during a crisis, you will avoid the slightest misstep!
First of all, let's go back to the very definition of a crisis. According to Larousse , it is " a very difficult moment in the life of someone, a group, in the course of an activity, etc. " We can also add that it is a period of conflictual tension, a situation of serious imbalance or a worrying breakdown.
In times of crisis, communication is essential in many ways. It helps to avoid doubt and speculation on the part of the various stakeholders. It is also important to be proactive in order to show that the situation is taken seriously and is under control. Finally, it is essential to communicate only on facts, to be purely factual. phone number list
So what can we learn from this Covid-19 crisis in terms of crisis communication? By following our 6 tips for communicating during a crisis, you will avoid the slightest misstep!