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The 3 major trends in customer relations in 2022

Posted: Mon Jan 06, 2025 6:19 am
by chameli
There are many purchasing criteria today. But according to a study conducted by Deloitte, the main purchasing criteria are price and quality, in addition to those mentioned above. Obviously, it is extremely complicated to offer products and services that are responsible, French, qualitative and low-cost. To best meet these expectations, establish priorities according to your persona(s). Indeed, we must not forget that each target has different needs. So to better target their (new) expectations, we advise you to conduct a survey with your best customers. However, before even embarking on these surveys, some trends have already emerged. Taking them into account will allow you to best adapt your communication, your arguments and your customer relations in 2022.Artificial intelligence is now at the heart of our daily habits, and consumers are now educated in its use, particularly through callbots and chatbots. It may therefore be interesting to consider implementing a conversational agent at the heart of your customer relationship in 2022. Why?
Consumers, already accustomed to these tools, will see the added value and will not hesitate to use them, job function email list

We are increasingly looking for immediacy and autonomy. Artificial intelligence will allow you to meet this need, especially for simple queries,
You will allow your employees to focus on their core business, by freeing themselves from repetitive tasks;
You will collect valuable data and this will allow you to analyze exchanges and thus support your customers more effectively and enhance the work of your advisors.