Daniel Burstein: I always think that's a fun place to be in an organization where
Posted: Mon Jan 06, 2025 6:07 am
you can hear directly from customers, isn't it? Cause I mean, there's all these people working the organization or building this thing. They don't always know what's going on, but you get you get to hear from these customers every day. It sounds like.
Purna Virji: I make sure I find a way to hear from customers, whether it's directly through like 1 to 1, one to many engagement with customers or whether it's working with sales and, you know, actually living the sales and marketing alignment and best practice advice to hear like, what are you hearing? Like what are the biggest questions about, you know, the people you talk to have, What are the concerns?
How are they thinking about approaching that czech republic whatsapp resource marketing? And that once you hear from customers, once you hear from sales, that you're as a marketer, are your pitches, your content, they practically write themselves?
Daniel Burstein: That's awesome. Well, let's we're going to unpack your career. Thanks for letting us go through it to see how you got to where you are today, and most importantly, to see what our audience can learn from it. So first, let's take a look at some lessons from the things you made. I've said before, you know, I've never been in another industry.
I've never been like a podiatrist or an actuary, but one great one thing is marketers, as we get to make things their first lesson is I mention this in the open. Be mindful of the curse of knowledge. It sounds scary. What is the curse of knowledge and how did you learn this lesson?
Purna Virji: So the curse of knowledge is a legitimate cognitive bias where it just indicates that once you know something, you assume either everyone knows it or you can't fathom somebody else not knowing it. And when that happens, when you're overestimating somebody else's level of awareness and interest, that's where balls are likely to get dropped. And it can be something as small as.
Purna Virji: I make sure I find a way to hear from customers, whether it's directly through like 1 to 1, one to many engagement with customers or whether it's working with sales and, you know, actually living the sales and marketing alignment and best practice advice to hear like, what are you hearing? Like what are the biggest questions about, you know, the people you talk to have, What are the concerns?
How are they thinking about approaching that czech republic whatsapp resource marketing? And that once you hear from customers, once you hear from sales, that you're as a marketer, are your pitches, your content, they practically write themselves?
Daniel Burstein: That's awesome. Well, let's we're going to unpack your career. Thanks for letting us go through it to see how you got to where you are today, and most importantly, to see what our audience can learn from it. So first, let's take a look at some lessons from the things you made. I've said before, you know, I've never been in another industry.
I've never been like a podiatrist or an actuary, but one great one thing is marketers, as we get to make things their first lesson is I mention this in the open. Be mindful of the curse of knowledge. It sounds scary. What is the curse of knowledge and how did you learn this lesson?
Purna Virji: So the curse of knowledge is a legitimate cognitive bias where it just indicates that once you know something, you assume either everyone knows it or you can't fathom somebody else not knowing it. And when that happens, when you're overestimating somebody else's level of awareness and interest, that's where balls are likely to get dropped. And it can be something as small as.