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Rejected ads – what is checked by Meta and how?

Posted: Mon Jan 06, 2025 6:06 am
by tmonower958
Meta reviews ads to ensure they comply with advertising policies and the platform remains safe and trustworthy for all users. Because Meta has an immense reach and reaches millions of people every day, it is the company's responsibility to monitor the content that is displayed to users. The review process can cover various components of an ad, such as images, videos, text and targeting information, as well as the landing page associated with an ad.

When reviewing ads, Meta uses automated and manual reviews to ensure compliance with its policies. In addition to reviewing individual ads, advertiser behavior is also monitored. Advertisers who violate the Advertising Standards, Community Standards, or other Meta policies may experience restrictions on their accounts. You can south korea whatsapp resource find more information on unlocking your Meta advertising account in our blog post on this topic. However, not all violations may be identified immediately. Therefore, ads can be reviewed again at any time and rejected if necessary. Advertisers are responsible for ensuring that their ads comply with the Meta Advertising Standards as well as all local laws and other applicable policies. In the event of rejections, they are usually given the opportunity to edit their ads or request further review if they believe the decision is unjustified. Meta's ad review is crucial to preventing misleading, harmful, or inappropriate advertising that could impact the user experience or result in legal consequences.


If Meta's review process identifies a policy violation, the ad will be rejected and restrictions may be placed on the business account or its assets. In addition to Meta's automatic review, users also have the ability to report ads they believe violate policies or are inappropriate. They can also see why they're seeing certain ads and control which ads appear in their feed using the Ad Preferences tool.