Daniel Burstein: It's like we just talked about the truth
Posted: Mon Jan 06, 2025 5:40 am
well told and everyone's got a voice now. So when this episode comes out they're going to be posting on LinkedIn or they like, What are you talking about? Carlos gives them a good idea of.
Carlos Cantu: And maybe it's a good reality check. I need to have.
Daniel Burstein: I'd say when we're managing teams, fostering cyprus whatsapp resource their creativity, selling their creativity is important. But you also mentioned that diverse teams are more challenging in the short term but worth it in the long run. What do you mean by that? How did you learn that?
Carlos Cantu: Yeah, so later in my career or still with Twitter, I was invited to become a marketer. That's how I ended up here and which was I was excited about it, but it was a big challenge. But on top of that, I was in I was based in Mexico, as I was saying earlier, but I was invited to lead the marketing team in Amaya, which means Europe and the Middle East, Africa too.
But our efforts were more focused on Europe and the Middle East, and that was very interesting. But I've never been the marketer, I've never worked in Europe or the Middle East, so it was double, double the challenge. And so my position was based in Dublin and I was working with local marketing teams in the different European market or markets, sorry, the UK, France, Spain, Germany and also the Middle East, particularly Dubai, which would work as a hub for for the Middle East.
We were doing a lot of campaigns for Saudi Arabia and Egypt and Dubai and the Emirates also. And also we had a team in charge of and Israel, and most of these people were locals, which meant that my team, which was not a big team, we were, I think, 12 back then, but I think we were 12 with eight different nationalities for different religions or beliefs and say and all kinds of diversity, which felt really exciting at the beginning.
Carlos Cantu: And maybe it's a good reality check. I need to have.
Daniel Burstein: I'd say when we're managing teams, fostering cyprus whatsapp resource their creativity, selling their creativity is important. But you also mentioned that diverse teams are more challenging in the short term but worth it in the long run. What do you mean by that? How did you learn that?
Carlos Cantu: Yeah, so later in my career or still with Twitter, I was invited to become a marketer. That's how I ended up here and which was I was excited about it, but it was a big challenge. But on top of that, I was in I was based in Mexico, as I was saying earlier, but I was invited to lead the marketing team in Amaya, which means Europe and the Middle East, Africa too.
But our efforts were more focused on Europe and the Middle East, and that was very interesting. But I've never been the marketer, I've never worked in Europe or the Middle East, so it was double, double the challenge. And so my position was based in Dublin and I was working with local marketing teams in the different European market or markets, sorry, the UK, France, Spain, Germany and also the Middle East, particularly Dubai, which would work as a hub for for the Middle East.
We were doing a lot of campaigns for Saudi Arabia and Egypt and Dubai and the Emirates also. And also we had a team in charge of and Israel, and most of these people were locals, which meant that my team, which was not a big team, we were, I think, 12 back then, but I think we were 12 with eight different nationalities for different religions or beliefs and say and all kinds of diversity, which felt really exciting at the beginning.