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Posted: Mon Jan 06, 2025 4:29 am
The mercantile goal of this form of entertainment was to entice passersby indoors for a shopping spree. It’s time to bring this back in 2020, with the twist of labeling products with QR codes and pairing them with desirable methods of delivery, whether through a drive-up window, curbside, or delivery. “We’ve even gotten late night sales,” Bolin told me when I spoke with her after my colleague Rob Ousbey pointed out this charming and smart independent retail shop to me. If your business locations are in good areas for foot traffic, think of how a 24/7 asset like an actionable, goodie-packed window display could boost your sales.
6) Tie in with DIY, and consider kits With so many customers housebound, anything your business can do to support activities and deliver supplies for domestic merrymaking is worth considering. Can your business tie in with decorating, baking, cooking, crafting, handmade gift-giving, home entertainment, or related themes? If so, create video tutorials, blog posts, GMB posts, social media tips, or other content to engage a local audience. One complaint I am encountering frequently is that shoppers are feeling tired trying to piecemeal together components from the internet for something they want to make or do.
Unsurprisingly, many people are longing for the days when they could leisurely browse local businesses in-person, taking inspiration from their hands-on interaction with merchandise. I think kits could offer a stopgap solution in some cases. If relevant to your business, consider bundling items that could provide everything a household needs to: Prepare a special holiday meal Bake treats Outfit a yard for winter play Trim a tree or decorate a home Build a fire Create a night of fun for children of various age groups Dress appropriately for warmth and safety, based on region Create a handmade gift, craft, or garment Winter prep a home or vehicle Create a complete home spa/health/beauty experience Plant a spring garden Kits could be a welcome all-in-one resource for many shoppers.
Determine whether your brand has the components to offer one. 7) Manage reviews meticulously Free, near-real-time quality control data from your holiday efforts can most easily be found in your review profiles. Use software like Moz Local to keep a running tally of your incoming new reviews, or assign a staff member at each location of your business to monitor your local business profiles daily for any complaints or questions. If you can quickly solve problems people cite in their reviews, your chances are good of retaining the customer and demonstrating responsiveness to all your profiles’ visitors.
You may even find that reviews turn up additional, unmet local needs your formal survey missed. Acting quickly to fulfill these requests could win you additional business in Q4 and beyond. 8) Highly publicize one extra reason to shop local this year “72% of respondents...are likely or very likely to continue to shop at independent stores, either locally or online, above larger retailers such as Amazon.” — Bazaarvoice I highly recommend reading the entire survey of 12,000 global respondents by Bazaarvoice, quantifying how substantially shopping behaviors have changed in 2020.
It’s very good news for local business owners that so many customers want to keep transacting with nearby independents, but the Amazon dilemma remains. Above, we discussed the fatigue that can result from trying to cobble together a bunch of different resources to check everything off a shopping list. This can drive people to online “everything stores”, in the same way that department stores, supermarkets, and malls have historically drawn in shoppers with the promise of convenience. A question every local brand should do their best to ask and answer in the runup to the holidays is: What’s to prevent my community from simply taking their whole holiday shopping list to Amazon, or Walmart, or Target this year? Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020.
I hope these eight local search marketing tips will help you make good sudan business email list connections that serve your customers — and your business — well into the new year. My completely personal answer to this question is that I want my town’s local business district, with its local flavor and diversity of shops, to still be there after a vaccine is hopefully developed for COVID-19. But that’s just me. Inspiring your customers’ allegiance to keeping your business going might be best supported by publicizing some of the following: The economic, societal, and mental health benefits proven to stem from the presence of small, local businesses in a community.
a percentage of sales to worthy local causes — there are so many ways to contribute this year. The historic role your business has played in making your community a good place to live, particularly if your brand is an older, well-established one. I hear nostalgia is a strong influencer in 2020, and old images of your community and company through the years could be engaging content. Any recent improvements you’ve made to ensure fast home delivery, whether by postal mail or via local drivers who can get gifts right to people’s doors.
6) Tie in with DIY, and consider kits With so many customers housebound, anything your business can do to support activities and deliver supplies for domestic merrymaking is worth considering. Can your business tie in with decorating, baking, cooking, crafting, handmade gift-giving, home entertainment, or related themes? If so, create video tutorials, blog posts, GMB posts, social media tips, or other content to engage a local audience. One complaint I am encountering frequently is that shoppers are feeling tired trying to piecemeal together components from the internet for something they want to make or do.
Unsurprisingly, many people are longing for the days when they could leisurely browse local businesses in-person, taking inspiration from their hands-on interaction with merchandise. I think kits could offer a stopgap solution in some cases. If relevant to your business, consider bundling items that could provide everything a household needs to: Prepare a special holiday meal Bake treats Outfit a yard for winter play Trim a tree or decorate a home Build a fire Create a night of fun for children of various age groups Dress appropriately for warmth and safety, based on region Create a handmade gift, craft, or garment Winter prep a home or vehicle Create a complete home spa/health/beauty experience Plant a spring garden Kits could be a welcome all-in-one resource for many shoppers.
Determine whether your brand has the components to offer one. 7) Manage reviews meticulously Free, near-real-time quality control data from your holiday efforts can most easily be found in your review profiles. Use software like Moz Local to keep a running tally of your incoming new reviews, or assign a staff member at each location of your business to monitor your local business profiles daily for any complaints or questions. If you can quickly solve problems people cite in their reviews, your chances are good of retaining the customer and demonstrating responsiveness to all your profiles’ visitors.
You may even find that reviews turn up additional, unmet local needs your formal survey missed. Acting quickly to fulfill these requests could win you additional business in Q4 and beyond. 8) Highly publicize one extra reason to shop local this year “72% of respondents...are likely or very likely to continue to shop at independent stores, either locally or online, above larger retailers such as Amazon.” — Bazaarvoice I highly recommend reading the entire survey of 12,000 global respondents by Bazaarvoice, quantifying how substantially shopping behaviors have changed in 2020.
It’s very good news for local business owners that so many customers want to keep transacting with nearby independents, but the Amazon dilemma remains. Above, we discussed the fatigue that can result from trying to cobble together a bunch of different resources to check everything off a shopping list. This can drive people to online “everything stores”, in the same way that department stores, supermarkets, and malls have historically drawn in shoppers with the promise of convenience. A question every local brand should do their best to ask and answer in the runup to the holidays is: What’s to prevent my community from simply taking their whole holiday shopping list to Amazon, or Walmart, or Target this year? Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020.
I hope these eight local search marketing tips will help you make good sudan business email list connections that serve your customers — and your business — well into the new year. My completely personal answer to this question is that I want my town’s local business district, with its local flavor and diversity of shops, to still be there after a vaccine is hopefully developed for COVID-19. But that’s just me. Inspiring your customers’ allegiance to keeping your business going might be best supported by publicizing some of the following: The economic, societal, and mental health benefits proven to stem from the presence of small, local businesses in a community.
a percentage of sales to worthy local causes — there are so many ways to contribute this year. The historic role your business has played in making your community a good place to live, particularly if your brand is an older, well-established one. I hear nostalgia is a strong influencer in 2020, and old images of your community and company through the years could be engaging content. Any recent improvements you’ve made to ensure fast home delivery, whether by postal mail or via local drivers who can get gifts right to people’s doors.