5 reasons to segment leads within your digital strategy
Posted: Wed Dec 04, 2024 5:38 am
By Yesid Mendez
It's time to take your B2B company's digital presence to the next level.
For some time now, marketing managers who have opted for Digital hong kong mobile phone numbers database Marketing strategies have begun to realize something that is of vital importance in this type of marketing: a large part of the success of a digital strategy depends on the content that is developed for it. Furthermore, when we talk about Digital Marketing, especially when we talk about the Inbound methodology, the role played by buyer persona profiles is well known . So, if in the early stages of the Inbound methodology we put a great deal of effort into creating and developing these profiles , isn't it quite illogical that later, when we have already obtained a generous amount of leads, we accumulate them all in the same place? You're right: it doesn't make any sense. In fact, this is one of the main mistakes that are made when you start dealing directly with the leads obtained in the strategy. So, if you want your Inbound Marketing strategy to work at full speed, and if you want to get the best results from it, you have to avoid falling into this error.
Discover how our technology client Pensemos achieved digital success with X3media!
One of the practices that has been chosen to make the most of each lead generated within the Inbound methodology is the development of personalized content . In fact, this practice not only works with leads: it is effective in all stages of the Inbound methodology. However, this type of content should be constantly updated to be in line with the behaviors of your website users (whether they are visitors, leads or customers). However, there are still no platforms that implement this idea of personalized content in its entirety (although our friends at HubSpot have done a wonderful job with their Smart CTAs and other elements of the methodology).
However, you can't just sit back and wait for someone else to develop a platform that fully utilizes this idea of personalized content. In fact, there is an essential practice within Inbound Marketing – a practice that, by the way, you should already be using if you want good results within your strategy. This practice is lead segmentation : when you take your lead databases and start classifying them according to different factors such as the stage of the buyer's journey, their needs, their position in the company, etc., you have the opportunity to configure and develop specialized content for each type of lead you can find in your database . In short, you will be giving your prospects what they want, but above all, what they need.
So, to help you start doing this practice today, we have decided, throughout this blog, to give you 5 reasons to segment leads within your digital strategy. This way, you will be able to address the needs of your different leads in the most appropriate way.
It's time to take your B2B company's digital presence to the next level.
For some time now, marketing managers who have opted for Digital hong kong mobile phone numbers database Marketing strategies have begun to realize something that is of vital importance in this type of marketing: a large part of the success of a digital strategy depends on the content that is developed for it. Furthermore, when we talk about Digital Marketing, especially when we talk about the Inbound methodology, the role played by buyer persona profiles is well known . So, if in the early stages of the Inbound methodology we put a great deal of effort into creating and developing these profiles , isn't it quite illogical that later, when we have already obtained a generous amount of leads, we accumulate them all in the same place? You're right: it doesn't make any sense. In fact, this is one of the main mistakes that are made when you start dealing directly with the leads obtained in the strategy. So, if you want your Inbound Marketing strategy to work at full speed, and if you want to get the best results from it, you have to avoid falling into this error.
Discover how our technology client Pensemos achieved digital success with X3media!
One of the practices that has been chosen to make the most of each lead generated within the Inbound methodology is the development of personalized content . In fact, this practice not only works with leads: it is effective in all stages of the Inbound methodology. However, this type of content should be constantly updated to be in line with the behaviors of your website users (whether they are visitors, leads or customers). However, there are still no platforms that implement this idea of personalized content in its entirety (although our friends at HubSpot have done a wonderful job with their Smart CTAs and other elements of the methodology).
However, you can't just sit back and wait for someone else to develop a platform that fully utilizes this idea of personalized content. In fact, there is an essential practice within Inbound Marketing – a practice that, by the way, you should already be using if you want good results within your strategy. This practice is lead segmentation : when you take your lead databases and start classifying them according to different factors such as the stage of the buyer's journey, their needs, their position in the company, etc., you have the opportunity to configure and develop specialized content for each type of lead you can find in your database . In short, you will be giving your prospects what they want, but above all, what they need.
So, to help you start doing this practice today, we have decided, throughout this blog, to give you 5 reasons to segment leads within your digital strategy. This way, you will be able to address the needs of your different leads in the most appropriate way.