3 steps to start marketing your company!

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Today's topic is for those who understand that marketing is something essential, and often a little complicated to understand.

When we talk about marketing, we are looking at a sphere of business involvement in order to conquer the market, a continuous conquest. This happens through the acquisition of new consumers or the retention of those you already have!

Behind this, we have the product design, pricing strategy, definition of channels and possible variations depending on the category of customer being served and the category of solution being offered.

Initial step by step
Looking at a specific line of the customer acquisition issue using the digital channel.

1. Planning
Make a diagnosis of your company
Planning is understanding what your situation is.

We have a basic structure that serves as an x-ray of your business, being SWOT or FOFA (weaknesses, opportunities, strengths and threats).

Why is it important to understand?

Because sometimes you have a different perception of your business than the market, and the market is always in charge. What is an opportunity for the market can become an opportunity for you, if you have strengthened yourself in that area.

Set growth goals
Setting goals for growth is always complicated.

Well, part of the growth movement is in line with your ability to make this gear turn. And the other part is tied to the market movement. It is very difficult for a business to make this movement on its own.

Your objective may be linked to a value, financial or otherwise, remembering that it needs to be measurable, specific, achievable and significant.

Having focus is important to keep the marketing gears running.

Calculate what the ideal ROAS is
What return do I get on the ads that are running?

ROAS = RETURN OBTAINED THROUGH CAMPAIGNS ÷ CAMPAIGN COSTS x 100
This percentage tells you whether you are doing well or not.

Does the markup cover this? Markup is the margin you have on the cost of offering a service, or on the cost of producing the product.

Define actions for each stage of the funnel
Understanding the funnel stage means understanding the communication you are going to use.

If your business is going digital, you won't be able to build a very well-structured funnel.

ROAS needs to close, and to do that you need to go to the latvia whatsapp number database part of the market that is hottest. This is an essential point to evaluate.

Define KPIs
They are the ones who identify if you are on the right path.

Are ROAS and Markup KPIs? Yes, but the KPI in this case is linked to the goal you have set. For example, increasing CTR (click-through rate) or conversion rates.

Make a budget for this planning
All of this is being tied to the money available to implement this strategy.

2. Execution
How do we make this happen?

Start the execution with the materials that can bring you a quick result
What is the pain that needs a more immediate solution? By finding the pain, you find the potential market. This is the way for you to enter the market.