Content Marketing Specialist & Web Analyst : Gathers information from the web analyst to determine the best way to target the customer with the right content at the right time.
Plans for publishing marketing content, fitting into the overall strategy that the content strategist has formulated in partnership with stakeholders.
Content Marketing Specialist and Web Editor : Adheres to editorial standards set and enforced by the web publisher.
Content Marketing Specialist & Web Writer : Creates a france whatsapp mobile phone number list plan that is carried out with or by the web writer to improve the user experience of the website.
Content strategists do some things that content marketers don't, and vice versa. The area where the two roles overlap, where people strategically plan content marketing, is content marketing strategy .
It doesn’t matter who is doing that work in the middle. It could be a strategist doing content marketing work or a content marketing expert doing strategy work. The important thing is that someone is doing that work. With traditional marketing becoming less and less effective, this area of overlap (content marketing strategy) may represent one of the biggest growth opportunities for your company today.
In short, when we use the confusing terms in Content Marketing: content strategy, content marketing, and content marketing strategy interchangeably, we confuse people, from new professionals looking to break into the industry, to organizations trying to make strategic decisions.
Let's make a clearer distinction between all of them to finish:
A content strategist plans and guides content efforts across the organization, including marketing efforts.
A content marketing strategist specifically plans and guides content marketing efforts.
A content marketing expert can play a strategic role, a tactical role, or a combination of both within the practice of content marketing.
This confusion probably won’t go away anytime soon. You’ll still see content marketing job postings with the title “content strategist.” But now, at least, you know the difference between the two.
Since it is not possible to assume that the only reason for the payment failure was a change in billing information, the closure of the email address can be used to provide other support options to the customer.
Good practices for Claims Management
Automate
To ensure you increase your MRR, the best option is to automate complaints through management software. No matter how many customers you have, even if they are few, you will not be able to follow each one of them every time they have to renew their subscription or miss a payment. There is no point in wasting so much valuable time when there are very agile tools to solve these problems.
Facilitates the renewal of payment information
Try to make it easy for customers to update their payment information so that they can resolve the issue in two clicks, either through a button or link in an email or through a notification in the app. The easier the path is for customers, the easier it will be to receive payments.
To ensure you increase your MRR, the best option is to automate claims through management software.
Use templates in your emails
Using templates in emails speeds up the task, saves a lot of time and provides immediate access to a wide audience.
Also, in cases as general as updating payment information, it is advisable to create a single email to be used for management. Using different types of emails for the same subject can generate distrust if they are sent several times to the same customer.
Conclusion
To stop losing revenue due to payment failures, it is essential to have a Claims Management system. This method also allows you to improve communication and the relationship with your clients, keeping them informed about their billing status.
