Trade fair planning: what to take into account?

[sanjida708]

Even for well-known and well-established brands in the Brazilian market, it is important to be present at trade fairs, but for small and medium-sized companies this importance is even greater. Presenting products and services at trade fairs is a great opportunity to increase the company's visibility, do business and come up with ideas for various future actions. However, participating in a trade fair involves investments, which can be quite high depending on the size of the event. Therefore, planning to participate in a trade fair should be done as far in advance as possible to achieve the objectives and ensure a good return.

Trade fair planning: how to do it?
Defining objectives
This is the starting point. The company needs to be clear about what it expects to get in return for participating in a trade show. Sales on the day of the event? Sales in the medium term? Lead generation? Brand awareness? Investing in participating in a trade show just to comply with protocol is not japan whatsapp number database a good idea. But it is worth noting that it is necessary to be realistic when defining this objective. Is it common for your market to close a sale on the day the customer has their first contact with the brand? Complex sales with a long cycle or very high value are not made at the trade show unless the process has already begun before the event. Adjust your expectations and your objectives.

Choosing a location
Those who reserve their space in advance have the chance to choose the best location for their stand. It is important to study the map and check which will be the most crowded areas during the fair. Food courts, lecture and workshop auditoriums, and entrance and exit corridors are all busy areas that can increase the visibility of your stand.

Sales Team
The staff that will serve the public must be well trained, both to provide information about products and services and to welcome people politely, cordially and friendly. To participate in trade shows, choose employees who are uninhibited, can handle unexpected situations and enjoy interacting with the public. It is also important that the attendants know the company and the products. If they are not experienced employees, invest heavily in training.

Stand presentation
The colors, the comfort of the visitors, sound, lighting, enough space to do a demonstration. All of these factors must be carefully thought out to plan the entire layout that favors attracting the public to the space and makes them comfortable at the stand.

Preparation of promotional material
It is important that potential customers do not leave the booth empty-handed. Prepare your presentation material using simple and objective language. Investing in a gift or discount voucher, for example, are also good alternatives to encourage customers to keep your material and remember your brand for longer. But don't get complacent and think that potential customers will get in touch just because you delivered some cool material. Check out the post-event tips below.

Stand attractions
A distinctive stand increases brand visibility. Invest in experiences inside the stand. It could be a more technological and interactive presentation, games or something related to entertainment. The important thing is that the action is in line with the brand's values ​​and products.