When it comes to canvassing, the GDPR therefore clarifies the responsibilities of each company in contact with customer data. It thus facilitates compliance and the processing of all personal data collected by the company. Here are some reminders about GDPR and sending SMS : compliance. Once the processes are in order, the company will be able to request a European certificate, valid for 5 years, attesting to its compliance with the GDPR; Right to information: Individuals have the right to be informed about how their data is used, stored and protected.
A company must therefore be transparent about its data processing practices; right of access: customers can request a right of access to their personal data. In this case, companies must provide a copy of the personal data they hold; right of rectification: it is entirely possible for a person to correct and update inaccurate or incomplete data; right to be forgotten: in certain circumstances, a customer can request that their data be erased. SMS and GDPR: example of obtaining consent In order to obtain customer consent and be GDPR compliant, businesses can use various methods to obtain consent. For example, it is possible to request customer consent via SMS with a reply box.
As a first step, a simple SMS campaign can be sent to customers. It might look like: “Dear customers, Would you still like to receive offers from us via SMS? Reply YES or NO to this SMS” Thanks to the reply option, customers will be able to directly respond to the SMS to give their consent or not. The company will then be required to store these responses chile phone number data which will serve as proof if necessary. For any questions regarding SMS and the GDPR , do not hesitate to contact SMS Envoi . Our sales department is available at 04.13.65.11.61.
Having a mobile app can therefore lead your customers directly to the purchase and allows your mobile marketing campaign to be successful . Another advantage is that a mobile application is generally different from a website and more complete. The user downloads it on their phone and does not necessarily need the Internet to use it. Advertisements and other push notifications, which you can set up through your mobile app, are a great way to reach your consumers at any time. Thanks to notifications, it is possible to inform your customers and prospects: new content; new promotions; the presence of a store nearby, etc. 5. Use geolocation With the evolution of mobile technologies and the presence of integrated GPS, user geolocation is now easy and precise, which represents a new opportunity for businesses!
Now, they can use geolocation – and rent a database that can be refined to reach a specific catchment area – to send text messages to their prospects and customers, when the latter are near one of their points of sale. This technique allows you to capture the user's attention and make them want to go directly to the store near them to take advantage of an exceptional offer, but also discover a new collection or a new service. Thanks to geolocation, companies' mobile marketing takes on another dimension. They can thus diversify their campaigns and carry out geographic targeting in order to promote proximity marketing .
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