Should I advertise even without competitors?

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Are advertisements necessary only to face the competition? It is undeniable that a good marketing campaign and advertisements that hit the target audience are essential to win over customers and earn more. But if you believe that your product is highly innovative and you have not identified any competitors in the market, sitting around waiting for potential customers to find you may not seem like a good strategy.

A powerful example of this need to invest in advertising even if the product is highly differentiated is the iPhone. Even though the advertisement for this smartphone, which ivory coast whatsapp number database revolutionized the way we use cell phones, attracted all the attention of the media, the investment in advertising was essential. After all, no one knew they needed to have an iPhone until it appeared and won over consumers (and was imitated by the competition).

Check out some tools for advertising on the internet and the reasons why you can't give up on this communication with customers.

Brand strengthening
Let's say that 99.99% of people know Coca-Cola, Fiat, Bradesco, Brahma, among many other brands. Despite their wide knowledge, these companies spend millions on advertising every year. All this investment is what makes Coca-Cola the first brand that comes to mind when thinking about a soft drink to buy for a party. But if your company is not the size of Coca-Cola and does not have millions in cash for advertising, digital marketing offers a series of resources that can be highly effective in winning over the customer's mind.

Speed ​​up the purchasing process
In addition to positioning a brand in the market and competing for space in the minds of consumers, advertisements have the ability to suggest a purchase, awaken a desire, which, if provoked in the right place at the right time, can promote a purchase that would otherwise happen many days later or even not happen at all if the need or desire cools down over time. Thus, brands that actively engage in promotional communication tend to have a faster sales cycle, regardless of the competitive scenario.

But where do I start?
There is a lot of content on the internet about advertising, especially in the digital environment, but we have separated some quick and easy tips to make it easier:

Identify the subjective aspects
A woman may search for hair dye online, but she may also be looking for help to boost her self-esteem. In some cases, improving her appearance can be a way for her to gain self-confidence. Then, she may decide to change her hair color, lose weight through a diet or gym, or use a more vibrant nail polish. Try to identify what is behind certain types of searches, create advertisements and build a relationship of empathy with these consumers.