Social media branding strategies can increase sales

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Branding strategies have become more challenging with the consolidation of social networks . First of all, it is necessary to understand what branding is. Brand in Portuguese means brand. Thus, branding is the management of a brand and encompasses the strategies adopted so that this brand becomes stronger, is recognized and admired by the public. Before the boom of social networks, advertising campaigns in branding were limited to television and radio commercials, print ads and billboards. However, on social networks, the scenario has changed completely. Content creation is more intense and segmented. Ads that positively impact the audience are shared spontaneously, while others, designed incorrectly, can be massacred and criticism spread in a few minutes.

That's why decisions about how a brand will present itself and communicate on social media should be based on branding strategies, with an in-depth study of the persona and other steps that are part of the scope of a marketing strategy. The construction of this strategy, however, should not take into account a short-term return of the advertised-sold type, but rather create an image, a value in the consumer's mind, so that when they think about purchasing a product, your brand is the first one to come to mind.

With these guidelines on paper or on your computer, invest in actions on social media by following some tips:

Branding strategies
Strengthen your identity
What does your brand want to convey? A value of sustainability, trust, safety? Define these values ​​to determine the appropriate language for the audience that will receive this content.

Invest in creativity
Produce the video or image according to italy whatsapp number database this value message. Research the colors and language that best match. A sunscreen brand seeks to associate its products with vacations, summer, the beach, moments of joy and relaxation. Gray and dull visuals don't match all of this, right?

Provide good experiences
Users don't go on social media to watch ads, but rather to watch funny, informative, emotional videos, etc. Your brand should be the backdrop for content that will impact the audience and make them speak well of it.

Viral content
Burger King surprised everyone by creating a campaign in Argentina called A Day Without a Whopper, its most traditional snack, on the same day as McDonald's McHappy Day campaign, which donates the money raised from sales to the treatment of children with cancer. By asking consumers to buy the competitor's snack, BK's content went viral in other countries. It was a bold move that added an image of generosity to the brand.

Influencers
Did you know that digital influencers are the second source of information for consumers when making decisions? Partnering with an influencer who has a good reputation with the public can strengthen your image and contribute to virality.