Do you know what performance marketing is?
Posted: Sun Jan 05, 2025 8:55 am
Paying only for results is the great advantage of performance marketing. Find out why this type of strategy is important for investing more efficiently.
Performance marketing takes advantage of all the metrics available in the digital environment so that investments are made based on results. An advertisement for a car in traditional media , such as radio, television and print, does not allow us to know precisely how many times the audience was exposed to that advertisement and which channel was most efficient. In performance marketing, this information is clearer and provides support for making investment decisions.
What is performance marketing?
In performance marketing, actions are paid based on the performance of the ads according to what was previously defined. How can this performance be measured? It could be a sale, a click on a link, filling out a form, responding to a survey, capturing an email, etc. These are actions defined in the marketing strategy that are important for a company's business.
Benefits of performance marketing
In performance marketing, since you only pay for what actually offers a return, there are advantages that must be taken into account:
The actions of a strategy are fully measurable, which makes it easier to identify what is working and what needs to be corrected;
Performance marketing focuses on return on investment, ROI , which represents a lower risk for the advertiser.
Reports with performance metrics allow for quick action in the event of a change of route;
With the possibility of using several channels to promote campaigns (email marketing, social networks, blogs, etc.), it is possible to know the performance in each channel and concentrate investments where there is a greater return.
Performance marketing indicators
It is clear that metrics play a fundamental role in performance marketing. In order to perform analyses and determine the type of charge, it is important for the company to have a history in digital marketing and its sales funnel . Those who are just starting to make these ads today will not yet have enough information to make comparisons and take advantage of the benefits of content marketing. Since the data is already being consolidated and available for analysis, among the indicators to be evaluated, these are the most important:
Cost per click (CPC)
Cost per click is an indicator that measures the iran whatsapp number database efficiency of the message, whether or not it encourages the user to click on the link. The click is the first action of the user to engage with the content , so the CPC can be used as a charging parameter.
Cost per lead (CLP)
Filling out registration forms or email fields to access an ebook , for example, generates new information in the database, which can represent a new business opportunity. This cost per lead should be taken into account in performance marketing.
Cost per thousand (CPM)
CPM is the cost per thousand people. It is more generic information, which requires less engagement from the target audience because it involves fewer actions performed. The cost is lower, but the quality of the information is also lower.
Performance marketing optimizes advertising resources and reaches the right people, making it the best option for those looking for good results.
Performance marketing takes advantage of all the metrics available in the digital environment so that investments are made based on results. An advertisement for a car in traditional media , such as radio, television and print, does not allow us to know precisely how many times the audience was exposed to that advertisement and which channel was most efficient. In performance marketing, this information is clearer and provides support for making investment decisions.
What is performance marketing?
In performance marketing, actions are paid based on the performance of the ads according to what was previously defined. How can this performance be measured? It could be a sale, a click on a link, filling out a form, responding to a survey, capturing an email, etc. These are actions defined in the marketing strategy that are important for a company's business.
Benefits of performance marketing
In performance marketing, since you only pay for what actually offers a return, there are advantages that must be taken into account:
The actions of a strategy are fully measurable, which makes it easier to identify what is working and what needs to be corrected;
Performance marketing focuses on return on investment, ROI , which represents a lower risk for the advertiser.
Reports with performance metrics allow for quick action in the event of a change of route;
With the possibility of using several channels to promote campaigns (email marketing, social networks, blogs, etc.), it is possible to know the performance in each channel and concentrate investments where there is a greater return.
Performance marketing indicators
It is clear that metrics play a fundamental role in performance marketing. In order to perform analyses and determine the type of charge, it is important for the company to have a history in digital marketing and its sales funnel . Those who are just starting to make these ads today will not yet have enough information to make comparisons and take advantage of the benefits of content marketing. Since the data is already being consolidated and available for analysis, among the indicators to be evaluated, these are the most important:
Cost per click (CPC)
Cost per click is an indicator that measures the iran whatsapp number database efficiency of the message, whether or not it encourages the user to click on the link. The click is the first action of the user to engage with the content , so the CPC can be used as a charging parameter.
Cost per lead (CLP)
Filling out registration forms or email fields to access an ebook , for example, generates new information in the database, which can represent a new business opportunity. This cost per lead should be taken into account in performance marketing.
Cost per thousand (CPM)
CPM is the cost per thousand people. It is more generic information, which requires less engagement from the target audience because it involves fewer actions performed. The cost is lower, but the quality of the information is also lower.
Performance marketing optimizes advertising resources and reaches the right people, making it the best option for those looking for good results.