User experience plays a vital role in reducing cart abandonment on eCommerce websites. To enhance user experience and also improve the shopping experience, it is important to have a well-designed and user-friendly website that allows users to easily navigate from one page to another.
In fact, as we always advise, the website should be well structured using silos that group products of the same category under the same theme, thus allowing customers to easily and efficiently find what they are looking for. The site should also be optimized for SEO so that consumers can quickly find what they are looking for through keywords.
One of the most important details that you should also pay attention to is the albania telemarketing data provision of detailed product information, high-quality images and/or videos. Infographics will help create a sense of transparency. In this sense, 93% of consumers consider visual content to be a major factor in a purchasing decision.
Are you facing a high shopping cart abandonment rate?
Let our e-commerce expert help you
2. Offer free shipping
Delivery truck
Shipping costs are a major concern for online shoppers, and are considered one of the top reasons for shopping cart abandonment.
By offering free shipping, online stores can remove this barrier and make the purchasing process more attractive to potential customers.
Additionally, free shipping can also be a competitive advantage because it allows the business to stand out from other competitors who charge for it. In fact, it can also encourage customers to buy more items or shop more frequently to qualify for free shipping.
If you are unable to offer free shipping, offer it for orders over a certain amount. You can support your offer by offering promotional codes during the occasions.
That being said, offering free shipping on your eCommerce site can be a cost-effective way to increase sales and build customer loyalty.
3. Create a sense of urgency
ecommerce website discount banner