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Its user-friendly interface and features like end-to-end encryption, voice and video calling have played a significant role in its widespread success. Since its acquisition by Meta (formerly Facebook) in 2014, WhatsApp has been integrated into Meta's broader ecosystem. This includes data-sharing practices that improve ad targeting and user analytics across Meta's platforms, which has attracted considerable attention. WhatsApp's founders, Jan Koum and Brian Acton, were initially resistant to this integration, advocating for strict user privacy and data encryption.


But in 2017 and 2018, both ultimately left the company over disagreements over belarus business email list the scope of data sharing and monetization, signaling Meta's growing influence over WhatsApp's operations. Still, Meta's leadership, including CEO Mark Zuckerberg, has consistently emphasized its commitment to ensuring the privacy and security of WhatsApp users while improving the platform's features and services. While WhatsApp retains its branding and distinct user base from Facebook and Instagram, Meta maintains significant control over its strategic decisions.


under Meta (formerly Facebook) Meta Ecosystem: WhatsApp Integration Meta influence on WhatsApp's operations and management WhatsApp's place in meta-revenue strategies How much is WhatsApp worth? the conclusion Top WhatsApp individual shareholders Mark Zuckerberg When Metaplatforms (formerly Facebook) acquired WhatsApp for $19 billion in 2014, ownership of WhatsApp was transferred to Meta. This acquisition made WhatsApp a subsidiary of Meta rather than the direct property of Mark Zuckerberg.