What is Merchandising?
Posted: Sun Jan 05, 2025 6:40 am
If you are a businessman or entrepreneur, you must have heard about merchandising, right?
Merchandising is a powerful tool for ensuring the visibility of your brand and products, whether through creative and strategic displays at points of sale or through digital marketing actions . It is a way of persuading customers to purchase your products and services, through emotional triggers, displaying benefits and advantages, and anything that can make your product more attractive in the eyes of the customer.
Therefore, if you want to increase your sales and make your brand stand out in the market, investing in merchandising can be an excellent choice. With it, you can delight your honduras whatsapp database customers and build loyalty , as well as win over new consumers and increase the visibility of your brand. So, don't waste any more time and start thinking about merchandising strategies for your business right now. Let's get started!
Techniques and strategies used to promote products at points of sale and improve the customer experience
How to set up a merchandising strategy?
Factors that influence merchandising
What is Merchandising?
Merchandising is a term used in the business world to refer to a set of techniques that aim to make a product or service more attractive to the consumer , while generating profit for the company that offers it. And how is this done? By improving the communication channel with the end customer.
The idea is to create an attractive and persuasive sales environment that catches the customer's attention and encourages them to buy more. This can be done in a number of ways, from choosing the colors and lighting of the environment to creating a themed point of sale.
The important thing is that merchandising techniques are applied intelligently and strategically, always with the aim of improving the customer experience and increasing the company's sales.
Techniques and strategies used to promote products at points of sale and improve the customer experience
There are several techniques and strategies used by companies to promote their products at points of sale and improve the customer experience. Let's take a look at some of them.
Sensory stimuli: One of the main objectives of merchandising is to stimulate the customer's senses so that they feel more attracted to the product. In this sense, the choice of colors, lighting and background music are very important. An example of this is Coca-Cola, which uses the colors red and white in its brand and packaging, creating a striking and easily recognizable visual identity. In addition, the company often invests in creative and emotional advertising campaigns that connect the brand to the public.
Cross-merchandising: This technique consists of creating associations between complementary products, so that the customer buys more than one item. For example, Boticário often offers promotions in which the customer buys a perfume and gets a moisturizer or liquid soap from the same line. In this way, the company encourages the purchase of more than one product at the same time.
Window display decoration: Window display decoration is a strategy widely used to attract customers' attention and create a pleasant atmosphere. A good example of this is Extra Hiper, which often invests in themed decorations for special occasions, such as Christmas, Mother's Day and Valentine's Day. In addition, the company also often uses creative and eye-catching displays to promote specific products, such as food and drinks.
These are just some of the techniques and strategies used by companies to promote their products at points of sale. Each company has its own approach, but they all aim to improve the customer experience and increase sales .
Merchandising is a powerful tool for ensuring the visibility of your brand and products, whether through creative and strategic displays at points of sale or through digital marketing actions . It is a way of persuading customers to purchase your products and services, through emotional triggers, displaying benefits and advantages, and anything that can make your product more attractive in the eyes of the customer.
Therefore, if you want to increase your sales and make your brand stand out in the market, investing in merchandising can be an excellent choice. With it, you can delight your honduras whatsapp database customers and build loyalty , as well as win over new consumers and increase the visibility of your brand. So, don't waste any more time and start thinking about merchandising strategies for your business right now. Let's get started!
Techniques and strategies used to promote products at points of sale and improve the customer experience
How to set up a merchandising strategy?
Factors that influence merchandising
What is Merchandising?
Merchandising is a term used in the business world to refer to a set of techniques that aim to make a product or service more attractive to the consumer , while generating profit for the company that offers it. And how is this done? By improving the communication channel with the end customer.
The idea is to create an attractive and persuasive sales environment that catches the customer's attention and encourages them to buy more. This can be done in a number of ways, from choosing the colors and lighting of the environment to creating a themed point of sale.
The important thing is that merchandising techniques are applied intelligently and strategically, always with the aim of improving the customer experience and increasing the company's sales.
Techniques and strategies used to promote products at points of sale and improve the customer experience
There are several techniques and strategies used by companies to promote their products at points of sale and improve the customer experience. Let's take a look at some of them.
Sensory stimuli: One of the main objectives of merchandising is to stimulate the customer's senses so that they feel more attracted to the product. In this sense, the choice of colors, lighting and background music are very important. An example of this is Coca-Cola, which uses the colors red and white in its brand and packaging, creating a striking and easily recognizable visual identity. In addition, the company often invests in creative and emotional advertising campaigns that connect the brand to the public.
Cross-merchandising: This technique consists of creating associations between complementary products, so that the customer buys more than one item. For example, Boticário often offers promotions in which the customer buys a perfume and gets a moisturizer or liquid soap from the same line. In this way, the company encourages the purchase of more than one product at the same time.
Window display decoration: Window display decoration is a strategy widely used to attract customers' attention and create a pleasant atmosphere. A good example of this is Extra Hiper, which often invests in themed decorations for special occasions, such as Christmas, Mother's Day and Valentine's Day. In addition, the company also often uses creative and eye-catching displays to promote specific products, such as food and drinks.
These are just some of the techniques and strategies used by companies to promote their products at points of sale. Each company has its own approach, but they all aim to improve the customer experience and increase sales .