We do this with the participation of very prominent professionals who have wanted to share their points of view.
In 2024, we will see three dynamics consolidate in the areas of eCRM and marketing operations.
1. Personalization Throughout the Customer Journey in Marketing and CRM
In the dynamic world of marketing and CRM, personalization has become the fundamental pillar to captivate consumers at every stage of the Customer Journey. The ability to adapt content to individual needs and preferences not only drives relevance, but also strengthens customer loyalty. In this context, the role of the email channel has cambodia mobile phone number list been one of the key tools to personalize communications with users. In 2024, we will see how brands will make efforts to go further, orchestrating email, web and mobile channels with coherence and personalizing content.
2. Integrated management of own channels in CRM departments.
As we pointed out in the previous section, we will see how CRM teams in companies will assume the responsibility of managing all communications directed to internal databases (own channels). This will include not only Email Marketing campaigns, but also the sending of messages through mobile applications (push notifications, in-app messages and message center) and messages on the web. As brands accumulate successful use cases with this type of communication, the next natural step will be to adopt multi-channel orchestration throughout the Customer Journey.
3. Implementation of Agile Campaign Management Systems.
In a context like this, we will also see brands making efforts to adopt agile systems for managing marketing operations on their “own channels”. This will reduce production times and errors and increase team productivity.
Jordi Puig
CEO of Digital Response
The year 2024 promises to be an exciting and challenging period for the world of CRM, email and marketing automation. In an ever-evolving digital landscape, interaction with users and customers is becoming increasingly personalized and contextualized. Technological advancements, combined with changes in consumer behaviors, are shaping new trends and strategic approaches in these key areas of digital marketing.
Trends for 2024:
1. AI-powered personalization: So far, we've been talking about just personalization. But how can AI help us improve and increase the level of personalization? In 2024, we'll see a greater integration of machine learning algorithms to analyze complex data and provide more personalized user experiences. From advanced segmentation to dynamic content generation, AI is becoming a super-powerful lever to deliver relevant and timely messages to each individual, guide their experience, and tailor content.
2. Focus on Data-Driven User Experience: The user or customer must increasingly be at the center, especially in a context where we have “over-information”, we are constantly “bombarded” with information and messages… that is why, if you want to succeed as a brand, you must ensure that each of the messages are relevant, personalized and precise. In this case, less is more in terms of quantity, and more is more in terms of personalization and precision.
3. Multichannel and Omnichannel Automation: Platform integration and campaign orchestration across multiple channels becomes essential. In 2024, marketing automation strategies expand to encompass a wider range of channels, from email to social media, and WhatsApp, for example. Synchronization across these channels allows for a seamless and consistent experience for users and customers, and more importantly, choosing which channel best suits each type of message and user. These trends represent just a glimpse of what I expect in the CRM, email, and marketing automation landscape for this year. The ability to adapt quickly and deeply understand changing user/customer needs will be critical to success in this dynamic and competitive environment.
