The application is a catalog in which users can find the latest issue of the magazine and download it. The magazine itself contains bright, juicy images with a user-friendly interface:
Case study on mobile app promotionMobile application promotion case
Target
By usingmobile app promotionto get 2,200 downloads of the app through chinese overseas british phone number list Google Play in order to increase the interest of advertising agencies.
Tasks
Optimize the appearance of the application in Google Play
Increase the level of user trust in the application
Implement statistics tracking tools
Increase the number of app downloads
Promotion strategy
In order to increase the number of downloads, we have made a plan:
Analyze the source data
ConductASO
Optimize the text content of the application
Optimize graphic content
Set up Google Analytics and link to Google Play
Set up additional functionality (goals, screen analysis, demographics)
Conduct reputation work
Activate reviews
Increase rating
What did the analysis show?
Our experts analyzed the number of downloads via Google Play in 2016 before contacting Artjoker:
January - 1,206 times
February - 1,070 times
March - 1,220 times
April - 989 times
May - 731 times
June - 1,147 times
July - 1696 times
As we can see, the number of downloads does not exceed 1700 times per month.
Mobile app promotion case
ASO of mobile application
Step 1. We developed an optimal app name for Google Play that contains the necessary keys for promotion. Together with the client, we considered the following options:
Ideas for Your Home - magazine of ideas for apartment and house renovation
Home Ideas - A Magazine of Advice on Apartment and Home Design
Ideas for Your Home - interior design of apartments and houses
Step 2. Optimized the application logo and short name for search.
The concept of the logo conveys the meaning of the application, so it should be bright and eye-catching.
Before optimization, the logo was dark - this did not contribute to high-quality communication between the brand and customers. We analyzed competitors' logos - many applications used interior elements in the logo design.
Having discussed the details with the editorial staff of Burda and the designer, we settled on the following option:
Promotion of mobile application
The logo is made in a rich color and attracts the attention of users.
Step 3. The next step was optimizing the text content of the application in the Google Play store. Our specialists compiled a Technical Assignment for writing a full and short description.
An important point is that the description field is limited to 80 characters and it is necessary to concentrate the main idea of the application and use the keys as much as possible. As a result, we received an optimized description that presents the advantages of the application for users.
Promotion of mobile application
Step 4. Screenshots of the application for tablets and smartphones.
In order for users to download the application, they need to be interested. This task was accomplished by bright, high-quality screenshots that show the content of the application, its design, and some of the useful information that users will receive.
Promotion of mobile application
Step 5. App rating. Reviews.
One of the criteria for promotion to the TOP is a high rating and good reviews. To do this, you need to make sure that users give you a higher rating and write positive reviews.
A quick response to user problems has a positive effect on the rating. This encourages customers to write positive reviews and give a higher rating.
For the mobile app “Ideas for Your Home”, we encouraged users to write reviews, and also responded to them quickly. All the ASO work done influenced the promotion in the rating.
Step 6. Implementing Google Analytics and connecting to Google Play.
In order to analyze the advertising campaign and understand the main sources of traffic, we connected Google Analytics.
Result
After just one month of work, the number of downloads increased to 3,913 times.
