Otherwise the report isn’t actionable and its

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. Waiting for the right time to draw conclusions and report on data It might be tempting to call out successes in your campaigns as soon as you see them. Often, though, it pays to wait before drawing those conclusions. You may be only a month or two into a six-month campaign. Instead of declaring it a success now, note in your reports how other factors may yet influence it. Bar graph showing organic traffic leads by month with January, February, and March's bars highlighted blue and the rest gray.


It would be better to wait for a longer period of time to pass before you call a india business email list campaign or activity a success. There may still be insights to be gleaned from how successful it is or could be. 9. Showing a clear link between the data and next steps Remember to be clear about the conclusions you want the reader of your report to take away. These conclusions should result in actions or decisions.


value is arguably limited. What would you want someone who is less knowledgeable about the work you’ve been doing, or marketing as a whole, to take away from it? The data you're choosing to report on should be sufficient enough to back-up your analysis, and clearly link the conclusions you've drawn to your next steps. An example SEO report with an organic traffic summary and a line graph showing home page visits on a monthly basis.