Remembering Our Friend Russ
Posted: Sat Jan 04, 2025 3:53 am
Use tools like LinkChecker to keep an eye on all the links and make sure you haven’t lost any. Keep an eye on your branded search traffic. Google Search Console is a free and easy way to do that. All you need is to limit your queries to your brand name and then compare that to the previous period to see if you are on the right track: Screenshot of a Google Search Console dashboard. If Google is not the only search engine you’re interested in (for example, if you target Russian and Chinese markets), you can use Finteza, which gives aggregate traffic data from all search engines: Screenshot of a dashboard within the Finteza tool.
Conclusion Branding comes with many benefits, including higher conversions and revenue. brazil business email list But it also comes with one challenge not many brands are prepared for: a fast-growing branded search. As more and more people are researching your brand online, you need to keep improving your branded search optimization strategy. As such, optimizing for your branded search is an on-going effort (since we all hope your brand will keep growing), but hopefully the steps above will help clearly define and implement it.
Jones Moz News We love you, Russ. There are so many ways to remember you, endless facets to who you were and your impact on SEO. Where do I even begin? You were the funniest guy in the room. You would gear up for a joke with that wry smile and sparkle in your eye, and we always knew what was coming. Your sense of humor was keen and clever and ever-present.
Conclusion Branding comes with many benefits, including higher conversions and revenue. brazil business email list But it also comes with one challenge not many brands are prepared for: a fast-growing branded search. As more and more people are researching your brand online, you need to keep improving your branded search optimization strategy. As such, optimizing for your branded search is an on-going effort (since we all hope your brand will keep growing), but hopefully the steps above will help clearly define and implement it.
Jones Moz News We love you, Russ. There are so many ways to remember you, endless facets to who you were and your impact on SEO. Where do I even begin? You were the funniest guy in the room. You would gear up for a joke with that wry smile and sparkle in your eye, and we always knew what was coming. Your sense of humor was keen and clever and ever-present.