How important are images in digital marketing?

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The era of text-only content has long since passed. Today, images play an increasing role on social media and in consumers’ lives.

But how important are digital marketing images ?

Images are represented by photographs, infographics, animations, graphic creations, videos or any other visual element.


When used intelligently, they can attract more visitors to your website, blog or profile, as well as help promote the sharing of your pages and boost sales.

Understand the importance of images in digital marketing
Check out the main reasons that explain the power of images below:

Improve user experience : The role of images is to capture the visitor's attention. They can convey messages or detail a product many times better than any text description.
Improve website SEO : If the image matches the text of the page it is on, and if it is optimized for SEO, it will rank better in the Google image search section, which is very important for website traffic.
User retention : The time users spend on a website or social media is a signal of engagement and a search ranking factor in Google or social media algorithms.
Increased visibility : Social media is a great way to increase your website’s visibility and traffic. High-quality photos have the greatest potential to be shared, liked, and commented on by visitors.
Why are images so important?
Images not only help create more engaging, memorable or easy-to-understand content , they also help build the company's identity, giving coherence to the brand.

And they can influence purchasing decisions. In the case of e-commerce, customers are less likely to buy a product they can’t see online.

Additionally, not everyone knows that visual content marketing can improve your website's organic search rankings just like written content.

Metadata, such as image alt text, is information embedded in images on your website. Alt text, useful for keyword targeting, is one of the most common uses of image metadata to improve SEO.

Additionally, there are many copyright-free images available in free online databases. In other words, you can download and use them as you wish without having to attribute the copyright.


Why do we prefer images to words?
Visual communication is one of the most direct and powerful forms of communication that exists. Images, whether through photographs, icons or symbols, can synthesize and transmit a lot of information in a short space of time.

In a dynamic society like the one we live in, the image is received and processed in the brain even when the user's concentration is focused on something else.

Therefore, viewing a photograph activates sensory perception. And as we process the message, the reception of the stimulus evokes mental associations from our empirical and emotional background.


In this way, the final interpretation arises precisely from the combination of concepts, feelings and experiences that we have.

Digital marketing images
The strong impact of the image is explored by various advertising sectors as a necessary support for brand identity.

Therefore, images reduce the physical distance between company and customer, engaging and retaining the public with the aim of increasing visibility and conversions.

In this sense, it is received by the user with a broader scope of understanding. With this in mind, we can then understand the importance of images in digital marketing.

Let's say a home catering company wants to explain to its audience that it has among its solutions the rental of party booths . To improve the performance of your marketing campaign, there's nothing better than using and abusing images of these booths already set up at parties that have been held. This conveys credibility and helps the customer make a purchasing decision.

Visual messaging has gradually become a real branch of philippines phone number list business, which encompasses visual marketing. In this context, the use of infographics, for example, is growing, a perfect synthesis between words and images.

Photography and design
The objective of the image in digital marketing is to attract attention and create a good perception in the potential customer in relation to the brand or product.

In this way, visual communication can be developed with various styles and techniques, using technologies that, especially in the world of advertising, further increase communicative effectiveness.


The most successful advertising campaigns are those that manage to create an emotional impact through the visual aspect of a message and originality. And to achieve this goal, we are increasingly resorting to the fusion of design and photography.