It means they can no longer do things

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Cyrus Shepard actually has a great [blog] on this, where he talked about you want to be the first click, the long click, and the last click. So be the most comprehensive page that satisfies the searcher's intent based on topic, not keywords. Psychological and socioeconomic factors So when you're creating your content or you're trying to devise your content strategy, always look at the emotion, psychology, social, and economic factors that are affecting your audience. It's easy to look at data on your site's traffic and obsess about what could have gone wrong in terms of your competitors or other factors.


But you might also want to take a step back and look at what's happening in the lives saint vincent and the grenadines business email list of your audience, like what are they struggling with right now. So in the past 18 months also, every one of us have been experiencing the pandemic. So that has changed the way people search for things. Searches for keywords like remote, things like delivery, those searches have gone up over the past few months, and that's based on the social factors that are affecting people.


that they were able to do before, so now they're having to adjust in different ways. So always look at what's happening to your audience and then react accordingly. Brand affinity and trust The brand affinity and trust also affects the way people interact with your site. If people are familiar with a brand, they are more likely to trust them and interact with them more. So if you're a newer website or a brand, it might be a good idea to let the content speak for itself and not try to make your brand the front and center of attention.