Ensure you’re quick to respond

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One of the benefits of a traditional PR firm is the media relationships they’ve built over time. These relationships make it much easier for them to get media attention and coverage for their clients. Thus, you need to be making long-term efforts to build relationships with journalists. As mentioned above, journalists are constantly bombarded with pitches and have many different options when choosing what stories they want to cover. Therefore, if they see an inbox full of pitches, they’re much more likely to cover one from a person that they’ve worked with before — and trust.


Relationships aren’t built overnight and you’ll need to build trust with the panama business email list journalists by ensuring that your content is accurate, high-quality, and likely to be successful for them. While there is no single “hack” for developing genuine human relationships, here are some things that can help you along the way: Try pitching the same journalists for multiple campaigns. This continued contact can help you establish a relationship with them. Just be sure to space them out.


. Journalists are often highly dependent on deadlines, and you need to be sure you’re helping them meet theirs. Always be pleasant and cordial, even if they turn down your campaign. You never know if they’ll be interested in the next one. Ensure that your data is accurate. If a journalist discovers that you provided inaccurate information, this will certainly hurt your chances of an ongoing partnership. Research who you’re pitching to first.