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Posted: Thu Jan 02, 2025 10:17 am
A successful campaign that was an interactive piece most likely worked because the idea behind it was strong, not just because it was interactive. Don’t let the idea get lost Leading on from the previous point, it’s very easy for a core idea to be lost when it goes through the process of being designed and developed. If we imagine that the core idea has come from one or two people, who have then passed it along to a designer, maybe a developer and also other stakeholders who have given feedback, it’s very easy for the core idea to be diluted.
It’s important to be clear about the core idea and why that idea is so crucial to the success of a campaign at all stages. When you brief a designer, start with the idea. When you pitch the idea to a stakeholder, start with the idea. mexico business email list When you start to do QA on designs and development environments, keep the core idea in mind. Be aware of restrictions The design and development of an idea can fall down very easily if you present something that can’t be executed on the company website.
interactive content or you have to publish content within an existing template, this is going to cause blockers with design and development. It’s important to be aware of these up front so that you can design and build content that can be published. To wrap up: every step is a challenge, but is also important Despite some steps being harder than others, the truth is that you need all steps to be doing their bit and pulling their weight if you’re going to end up with a successful campaign.
It’s important to be clear about the core idea and why that idea is so crucial to the success of a campaign at all stages. When you brief a designer, start with the idea. When you pitch the idea to a stakeholder, start with the idea. mexico business email list When you start to do QA on designs and development environments, keep the core idea in mind. Be aware of restrictions The design and development of an idea can fall down very easily if you present something that can’t be executed on the company website.
interactive content or you have to publish content within an existing template, this is going to cause blockers with design and development. It’s important to be aware of these up front so that you can design and build content that can be published. To wrap up: every step is a challenge, but is also important Despite some steps being harder than others, the truth is that you need all steps to be doing their bit and pulling their weight if you’re going to end up with a successful campaign.