GMB does not equal GA The third thing

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Hand drawing of a GMB listing for Sterling Sky with a red circle around a COVID-19 Google Post. So they're very visible, and it's a really good place to get a quick message across. The only downside, of course, is that they don't have photos. So keep that in mind when you're figuring out which type to use. 2. Average CTR = 0.5% Now the second thing that we discovered was that the average click-through rate on all the posts in our study was half a percent, so 0.


5%, which means that you need about 200 views on a post before you're going to get a click. Now don't let that discourage you. Keep in mind that that is only tracking clicks that happen on the actual post. So, in reality, people could be romania business email list calling you more, they could be clicking on your website more, lots of other things. So there are still a lot of reasons why you would want to consider doing Google Posts.


3. on my list here is keep in mind, when you are tracking the results from posts, that what you see inside Google My Business Insights is not going to match what you see inside Google Analytics. Now in this industry, often we use what are called UTM codes, which help you track things better in Google Analytics. If you're unfamiliar with how those work or how to use them with Google Posts, I'm going to link to an article down below that will explain all of that.