The 3 Most Important Search Marketing

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But add in GSC data exports... I think I'm in heaven. Pageviews going down in GA + Losing rank for specific keywords in GSC = Opportunity for content revamp#MozCon — Brie E Anderson (@brie_e_anderson) July 14, 2021 Next, it’s time to refresh. When moving into the execution, you’ll want to ask yourself three key questions: What’s table stakes? What will give you the competitive advantage? And what will maximize conversions? Other content refresh opportunities to look out for are consolidation, query targeting, and internal linking.


How can you stand out from the competition in your content refresh? Incorporate original research and expert quotes to beef up the authority and originality of your post. Lastly, maximize your conversions by testing out your hungary business email list CTA placement and make your offers relevant to your audience. She left us with some wise words of wisdom, “SEO is like owning a car. Even when the car is paid off, you still need to conduct regular maintenance to keep that engine running.


” Wil Reynolds — Tools…Your Heart, Your Brain, & Your [Small] Ego Wil brought the energy yet again for his ninth MozCon presentation, closing out the conference with a bang. His message was simple yet powerful: Your top three tools are your heart, your brain, and your small ego. But what does that mean, exactly? Small ego Wil began by introducing the concept of intellectual humility, or the recognition that some of the things you believe just might be wrong.