Connecting your data and building your data
Posted: Thu Jan 02, 2025 8:59 am
Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too. 2:20pm – Stream 1 – I Wanna Be Rich: Making Your Consultancy Profitable Russ Jones, Principal Search Scientist, Moz How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed.
After a decade and a half of experience, Russ Jones will outline the techniques czechia business email list that will keep your clients happy and your bottom line healthy. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Wil Reynolds, Founder & Vice President of Innovation, Seer Interactive CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs. This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
After a decade and a half of experience, Russ Jones will outline the techniques czechia business email list that will keep your clients happy and your bottom line healthy. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Wil Reynolds, Founder & Vice President of Innovation, Seer Interactive CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs. This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.