Digital PR, Links and SEO
Posted: Wed Dec 04, 2024 5:00 am
When it comes to digital PR, backlinks and SEO, we are entering a difficult and fluid territory. In short, a natural backlink is a link from an external page that points to a landing page on your domain. The better the quality of the page from which the link originates, the more SEO PR value the landing page receives.
SEO Strategies to Get Quality Backlinks
Before fully understanding what SEO strategies are for obtaining quality backlinks, it is important to clarify the difference between the two main strategies that can be used: Link Building and Digital Pr.
Link Building : has the sole purpose of improving the SEO ranking of a page, through the natural or paid acquisition of thematic links. If the practice is done only to manipulate the Google ranking, it is in full violation of the search engine guidelines and exposes to possible penalties.
Digital Pr : aims to improve the brand awareness of a brand on its buyer persona in order to create buzz on its brand. In some cases, the citation from PR activities also brings backlinks to its site together with the mention.
After the penalties imposed by Google over the years, a new way of conceiving Link Building has emerged, increasingly oriented towards quality rather than quantity. The fight against Link Farms and Black Hat strategies have therefore been an important starting point for finding new strategies that would allow a website to climb the SERP in a “legally” manner in the eyes of the search engine. The practices that were penalized by Google were mainly the exchange and network of links, artificial links. Today, when we talk about a White Hat strategy that does not involve purchasing, but rather the use of digital PR, we often prefer to use the term Link Earning .
A Link Earning Action Plan
The way forward is therefore White Hat SEO, which australia telegram phone number list its name from the white hat of the “good” cowboys in Western movies (obviously opposed to the “bad” ones with the black hat). As the origin suggests, White Hat SEO is the set of strategies – including Link Earning and Digital PR – that allow a site to be valorized at its best, without resorting to an obvious purchase of links to manipulate the ranking.
Here are some helpful tips to increase inbound links:
Open a blog
The first step for a good Digital PR strategy is the creation of a blog section, within the site, entirely dedicated to providing valuable content that affirms the brand identity and, as valuable, generates natural links. One of the most effective strategies in this sense is to educate your reader: guides and tutorials are a type of content that will allow you not only to inform, but also to acquire links and therefore a good SEO trust flow .
Organize events
Organize an event that reinforces your Brand Awareness and gets people talking about you. To increase your visibility, prepare some material to leave with all the participants, perhaps with an address from which to download the slides used.
Conferences, training courses or events are the digital PR tool to implement other strategies that will allow you to get mentions: in this context you can also conduct interviews or be interviewed, increasing your popularity.
source: dailyonline
Integrate webinars, podcasts, videos
Similar to events, integrating webinars and multimedia content into your site will help you increase and maybe links. Always remember that if you spend 100 to create content, you need to spend at least another 100 to distribute it.
Ask for link
Even if it is an old-fashioned practice, the creation of a good Link Earnig and Digital Pr strategy also and above all passes through personal relationships with other managers of themed sites. For this reason, sometimes asking a known person - especially if important in your sector - to link your site can prove to be a winning strategy. However, remember that:
usually whoever gives you a link will then want something back (in America they say “there is no free lunch”;
Links must be quality and relevant to your business.
Sponsor
A valid solution is to support an association (better if non-profit) and sponsor their events: in this way you can also get visibility and citations in return, in addition to the satisfaction of investing in a good action.
Get mentions
Not only do inbound links bring value to your site and your brand: in general, the fact that other sites talk about you and mention your brand tells Google that people are interested in what you do. Posts on social networks (for example by influencers ) even without direct links for SEO purposes are still a source of mentions!
Regardless of your strategy and actions, now is the time to take action: take a snapshot or audit of your current inbound links and start link hunting.
SEO Strategies to Get Quality Backlinks
Before fully understanding what SEO strategies are for obtaining quality backlinks, it is important to clarify the difference between the two main strategies that can be used: Link Building and Digital Pr.
Link Building : has the sole purpose of improving the SEO ranking of a page, through the natural or paid acquisition of thematic links. If the practice is done only to manipulate the Google ranking, it is in full violation of the search engine guidelines and exposes to possible penalties.
Digital Pr : aims to improve the brand awareness of a brand on its buyer persona in order to create buzz on its brand. In some cases, the citation from PR activities also brings backlinks to its site together with the mention.
After the penalties imposed by Google over the years, a new way of conceiving Link Building has emerged, increasingly oriented towards quality rather than quantity. The fight against Link Farms and Black Hat strategies have therefore been an important starting point for finding new strategies that would allow a website to climb the SERP in a “legally” manner in the eyes of the search engine. The practices that were penalized by Google were mainly the exchange and network of links, artificial links. Today, when we talk about a White Hat strategy that does not involve purchasing, but rather the use of digital PR, we often prefer to use the term Link Earning .
A Link Earning Action Plan
The way forward is therefore White Hat SEO, which australia telegram phone number list its name from the white hat of the “good” cowboys in Western movies (obviously opposed to the “bad” ones with the black hat). As the origin suggests, White Hat SEO is the set of strategies – including Link Earning and Digital PR – that allow a site to be valorized at its best, without resorting to an obvious purchase of links to manipulate the ranking.
Here are some helpful tips to increase inbound links:
Open a blog
The first step for a good Digital PR strategy is the creation of a blog section, within the site, entirely dedicated to providing valuable content that affirms the brand identity and, as valuable, generates natural links. One of the most effective strategies in this sense is to educate your reader: guides and tutorials are a type of content that will allow you not only to inform, but also to acquire links and therefore a good SEO trust flow .
Organize events
Organize an event that reinforces your Brand Awareness and gets people talking about you. To increase your visibility, prepare some material to leave with all the participants, perhaps with an address from which to download the slides used.
Conferences, training courses or events are the digital PR tool to implement other strategies that will allow you to get mentions: in this context you can also conduct interviews or be interviewed, increasing your popularity.
source: dailyonline
Integrate webinars, podcasts, videos
Similar to events, integrating webinars and multimedia content into your site will help you increase and maybe links. Always remember that if you spend 100 to create content, you need to spend at least another 100 to distribute it.
Ask for link
Even if it is an old-fashioned practice, the creation of a good Link Earnig and Digital Pr strategy also and above all passes through personal relationships with other managers of themed sites. For this reason, sometimes asking a known person - especially if important in your sector - to link your site can prove to be a winning strategy. However, remember that:
usually whoever gives you a link will then want something back (in America they say “there is no free lunch”;
Links must be quality and relevant to your business.
Sponsor
A valid solution is to support an association (better if non-profit) and sponsor their events: in this way you can also get visibility and citations in return, in addition to the satisfaction of investing in a good action.
Get mentions
Not only do inbound links bring value to your site and your brand: in general, the fact that other sites talk about you and mention your brand tells Google that people are interested in what you do. Posts on social networks (for example by influencers ) even without direct links for SEO purposes are still a source of mentions!
Regardless of your strategy and actions, now is the time to take action: take a snapshot or audit of your current inbound links and start link hunting.