Bottom-of-the-funnel keywords
Posted: Sat Dec 28, 2024 10:40 am
But depending on your strategy, you can invest in other stages of the marketing funnel . Search Intent — Is the searcher interested in learning, buying, or finding a specific page? Search volume — More search volume means more popularity, but also more competition and potentially higher costs.
Alternatively, you can choose long-tail keywords that have less search volume but are more relevant to your business . CPC — The amount you pay for each click on your ad. You can use the forecasting tools in GKP to understand whether a keyword is worth targeting based on conversion rate and the value of each sale.
So, for example, an expensive and low volume keyword may be worth advertising for if the keyword has high commercial value to you. To find keywords, you can use the free Google Keyword Planner (GKP) tool. All list of bahrain cell phone numbers you need to do is think of some words related to your business (also known as seed keywords ).
Once you enter these keywords into the tool, it will display relevant keyword suggestions and useful data such as search volume, long-term trends in search volume, and estimated costs. Google Keyword Planner GKP is not the only tool you can use here.
In fact, you need to be aware of some of its limitations: Lack of accurate search volume — GKP by default displays a range of search volumes, and two keywords with the same range can have a large difference.
Alternatively, you can choose long-tail keywords that have less search volume but are more relevant to your business . CPC — The amount you pay for each click on your ad. You can use the forecasting tools in GKP to understand whether a keyword is worth targeting based on conversion rate and the value of each sale.
So, for example, an expensive and low volume keyword may be worth advertising for if the keyword has high commercial value to you. To find keywords, you can use the free Google Keyword Planner (GKP) tool. All list of bahrain cell phone numbers you need to do is think of some words related to your business (also known as seed keywords ).
Once you enter these keywords into the tool, it will display relevant keyword suggestions and useful data such as search volume, long-term trends in search volume, and estimated costs. Google Keyword Planner GKP is not the only tool you can use here.
In fact, you need to be aware of some of its limitations: Lack of accurate search volume — GKP by default displays a range of search volumes, and two keywords with the same range can have a large difference.