Online sales, the fashion industry's little parachute
Posted: Sat Dec 28, 2024 10:01 am
The purchasing decision has been brutally affected by the pandemic, harming most sectors of non-essential products and services. In the specific case of the fashion industry, losses have been exorbitant ; although fortunately, the digitalization process and online sales have served as a safeguard for many brands and businesses . This and other conclusions are drawn from an analysis carried out by Kantar after attending the 9th edition of the Barcelona Fashion Summit.
At the end of 2020, the decline in the saudi arabia telephone number data fashion industry in Spain was -25%. This data announced an equally pessimistic and hopeful start to 2021, although in such drastic situations as these, everything depends on the consumer. According to Kantar, 49% of Spaniards consider that they need to buy less clothing than before, and the average expenditure has decreased from €600 in 2019 to around €457 last year.
In European terms, the sector has seen a fall of -21% in total value up to November . “As a result, alternatives such as online sales have taken on special importance, a segment that in Spain has grown by 55% in value , to the detriment of the offline channel, which has fallen by -33%,” explains Rosa Pilar López, director of the Fashion & Beauty panel at Kantar, Worldpanel division.
At the end of 2020, the decline in the saudi arabia telephone number data fashion industry in Spain was -25%. This data announced an equally pessimistic and hopeful start to 2021, although in such drastic situations as these, everything depends on the consumer. According to Kantar, 49% of Spaniards consider that they need to buy less clothing than before, and the average expenditure has decreased from €600 in 2019 to around €457 last year.
In European terms, the sector has seen a fall of -21% in total value up to November . “As a result, alternatives such as online sales have taken on special importance, a segment that in Spain has grown by 55% in value , to the detriment of the offline channel, which has fallen by -33%,” explains Rosa Pilar López, director of the Fashion & Beauty panel at Kantar, Worldpanel division.