Experiences born from the heat of Apple Vision Pro open the portfolio of 76% of Spanish companies
Posted: Sat Dec 28, 2024 9:57 am
The Apple Vision Pro was launched in the United States on February 2 and costs a whopping $3,699. However, although its European launch date is still unknown and its exorbitant price is definitely not within everyone's reach, Apple's new mixed reality glasses have already captivated many Spanish companies.
According to a recent study conducted by Sortlist among 1,000 business owners in our country, 76% of companies say they are willing to invest in immersive experiences specially adapted to the Apple Vision Pro.
20.96% of Spanish companies have already begun investing in experiences born from the heat of the Apple Vision Pro, while 55.09% plan to do so in the near future.
Only 23.95% of the companies surveyed rule out allocating budget items to marketing experiences compatible with Apple Vision Pro.
If we look at the volume of budgets that companies plan to allocate to Apple glasses, 27.72% intend to spend between 10,000 and 30,000 euros, while 28.8% will not invest more than 10,000 euros.
The budgets considered by companies that have not yet invested in the Apple Vision Pro but wish to do so in the future are in line with the figures put on the table by those companies that have already succumbed to the charms of this device. 38.57% of those who have already invested in experiences for the Apple Vision Pro have spent between 10,000 and 30,000 euros.
In terms of the purposes for which Spanish companies will invest in experiences for the Apple Vision Pro, virtual “demos” stand out in particular. 26.38% will rely on Apple’s new spatial computing device to carry out virtual demonstrations, while 23.23% will do virtual “networking”, 16.54% will bet on virtual reality games , 14.96% will invest in advertising optimized for the Apple Vision Pro, 10.24% will create virtual “showrooms” and 8.66% will create virtual brand experiences.
By sector, the companies that are most inclined to open their wallets wide to invest in the Apple Vision Pro are those in the e-commerce (78.85%), fashion (77.08%) and health (71.96%) sectors.
Investing in Apple Vision Pro experiences for e-commerce, fashion and healthcare companies
In the specific case of companies operating in the e-commerce industry , 54.81% plan to invest in the Apple Vision Pro and 24.04% have already begun to do so.
By investing in Apple's mixed reality glasses, Spanish e-commerce companies hope to develop virtual demos (24.39%) and create virtual showrooms for their products (19.51%).
E- commerce companies will invest between 10,000 and 30,000 euros in Apple Vision Pro experiences . It is also worth noting that e-commerce companies are the most optimistic about investing in immersive experiences dedicated to Apple glasses, with 32.69% of them convinced that such experiences are already mainstream today.
Looking at companies in the fashion industry , 27% have already begun investing in experiences for Apple Vision Pro and 50% plan to do so in the future.
As in e-commerce companies, virtual demos are also very popular in fashion firms and 27.03% will focus their efforts on this specific use.
The fashion sector, however, has smaller budgets when it comes to investing in experiences for the Apple Vision Pro and 24.32% will spend less than 10,000 euros on this technology.
In the fashion sector, the majority of companies surveyed predict that the immersive experiences made possible by the Cupertino company's spatial computing device will become mainstream within the next five years (64.58%), while a quarter believe that such immersive experiences are already at their peak.
In the healthcare industry , 51% plan to invest in Apple Vision Pro experiences and 21% have already started doing so.
Companies in the health sector, for their part, are showing greater interest in creating virtual demos (29.87%) and developing virtual reality games (27.27%).
35% of healthcare business owners plan to spend between €10,000 and €30,000 on immersive experiences for Apple glasses . And 63.55% predict that immersive experiences from the gadget of the company led by Tim Cook will reach the top of popularity within the next five years.
According to Sortlist's report, the immersive experiences that will emerge from the cameroon whatsapp data Apple Vision Pro will mainly be virtual demonstrations (25.8%), followed by virtual networking (24.12%), virtual reality games (20.92%) , Vision Pro-optimized advertising (13.44%), virtual showrooms (12.21%), and virtual branded experiences (9.62%).
Among the domestic companies that will refuse (at least for now) to invest in Apple glasses, 40% will not do so because they have no interest in creating immersive experiences , 21.25% due to a lack of equipment to develop such experiences, and 13.75% because these types of experiences are excessively expensive.
The 73.75% of companies that will not invest in immersive experiences for Apple's mixed reality glasses also argue that their customers are not yet ready for experiences of this nature.
The reluctance to invest in Apple Vision Pro is particularly conspicuous in companies in the education sector , where 50% will not invest anything in immersive experiences, and consulting , where 54.35% also have no intention of investing in this technology.
According to a recent study conducted by Sortlist among 1,000 business owners in our country, 76% of companies say they are willing to invest in immersive experiences specially adapted to the Apple Vision Pro.
20.96% of Spanish companies have already begun investing in experiences born from the heat of the Apple Vision Pro, while 55.09% plan to do so in the near future.
Only 23.95% of the companies surveyed rule out allocating budget items to marketing experiences compatible with Apple Vision Pro.
If we look at the volume of budgets that companies plan to allocate to Apple glasses, 27.72% intend to spend between 10,000 and 30,000 euros, while 28.8% will not invest more than 10,000 euros.
The budgets considered by companies that have not yet invested in the Apple Vision Pro but wish to do so in the future are in line with the figures put on the table by those companies that have already succumbed to the charms of this device. 38.57% of those who have already invested in experiences for the Apple Vision Pro have spent between 10,000 and 30,000 euros.
In terms of the purposes for which Spanish companies will invest in experiences for the Apple Vision Pro, virtual “demos” stand out in particular. 26.38% will rely on Apple’s new spatial computing device to carry out virtual demonstrations, while 23.23% will do virtual “networking”, 16.54% will bet on virtual reality games , 14.96% will invest in advertising optimized for the Apple Vision Pro, 10.24% will create virtual “showrooms” and 8.66% will create virtual brand experiences.
By sector, the companies that are most inclined to open their wallets wide to invest in the Apple Vision Pro are those in the e-commerce (78.85%), fashion (77.08%) and health (71.96%) sectors.
Investing in Apple Vision Pro experiences for e-commerce, fashion and healthcare companies
In the specific case of companies operating in the e-commerce industry , 54.81% plan to invest in the Apple Vision Pro and 24.04% have already begun to do so.
By investing in Apple's mixed reality glasses, Spanish e-commerce companies hope to develop virtual demos (24.39%) and create virtual showrooms for their products (19.51%).
E- commerce companies will invest between 10,000 and 30,000 euros in Apple Vision Pro experiences . It is also worth noting that e-commerce companies are the most optimistic about investing in immersive experiences dedicated to Apple glasses, with 32.69% of them convinced that such experiences are already mainstream today.
Looking at companies in the fashion industry , 27% have already begun investing in experiences for Apple Vision Pro and 50% plan to do so in the future.
As in e-commerce companies, virtual demos are also very popular in fashion firms and 27.03% will focus their efforts on this specific use.
The fashion sector, however, has smaller budgets when it comes to investing in experiences for the Apple Vision Pro and 24.32% will spend less than 10,000 euros on this technology.
In the fashion sector, the majority of companies surveyed predict that the immersive experiences made possible by the Cupertino company's spatial computing device will become mainstream within the next five years (64.58%), while a quarter believe that such immersive experiences are already at their peak.
In the healthcare industry , 51% plan to invest in Apple Vision Pro experiences and 21% have already started doing so.
Companies in the health sector, for their part, are showing greater interest in creating virtual demos (29.87%) and developing virtual reality games (27.27%).
35% of healthcare business owners plan to spend between €10,000 and €30,000 on immersive experiences for Apple glasses . And 63.55% predict that immersive experiences from the gadget of the company led by Tim Cook will reach the top of popularity within the next five years.
According to Sortlist's report, the immersive experiences that will emerge from the cameroon whatsapp data Apple Vision Pro will mainly be virtual demonstrations (25.8%), followed by virtual networking (24.12%), virtual reality games (20.92%) , Vision Pro-optimized advertising (13.44%), virtual showrooms (12.21%), and virtual branded experiences (9.62%).
Among the domestic companies that will refuse (at least for now) to invest in Apple glasses, 40% will not do so because they have no interest in creating immersive experiences , 21.25% due to a lack of equipment to develop such experiences, and 13.75% because these types of experiences are excessively expensive.
The 73.75% of companies that will not invest in immersive experiences for Apple's mixed reality glasses also argue that their customers are not yet ready for experiences of this nature.
The reluctance to invest in Apple Vision Pro is particularly conspicuous in companies in the education sector , where 50% will not invest anything in immersive experiences, and consulting , where 54.35% also have no intention of investing in this technology.