Smart AdServer and Weborama launch a cookie-free solution for publishers

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Integration, publishers can directly and natively access Weborama semantic segments in the Smart AdServer interface, without any additional technical integration. They can therefore continue to advertise targetedly and benefit from the monetization of their inventories , even when the user uses a browser without cookies (Safari, Firefox) or without identifiers. The aim is also, thanks to contextual segmentation, to allow advertisers to send relevant messages even in environments where the user has not given their consent , and thus optimize campaign performance regardless of the user's choice.

In the event that the user accepts japan telephone number data third-party cookies, the advertisements displayed may be based on both the user profile and the semantic profile of the website in order to ensure better synergy between the advertising message, audience data and the context of the website.

The aim of this partnership is to ensure that publishers have the power to target all users, whilst respecting their choices regarding the use of their personal data.

" This alliance is another step in the new advertising ecosystem induced by the latest Google announcements and in which semantic artificial intelligence allows for segmentation efficiency equivalent to that obtained with cookies," said Luis Castanho, Managing Director of Weborama Ibérica.