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Filtroo, the app that pays for social media use, raises €1 million in funding

Posted: Sat Dec 28, 2024 9:06 am
by tasnimsanika00
Fintech startup Filtroo , a pioneer in incorporating financial rewards into social media , has announced the closing of its first round of funding of €1 million. The company currently has over 50,000 downloads and is strategically positioned to experience significant growth with ambitious plans that include improving turnover, expanding its team and driving international growth, as well as the innovative integration of web3 technologies as a crucial part of its strategy.

"The round will be used to finance the technological advancement of the platform, with a special focus on web3 integration. We want users and their time on social networks to have more value, to continue doing what they have done until now, but to make money by connecting their networks to Filtroo," said Maxence de Damas, co-founder and CEO of Filtroo .

Crypto Token Rewards
Taking advantage of the growing interest in digital currencies and blockchain technology, the company plans to enable users to convert their Filtroo points into crypto tokens. This feature not only places them at the forefront of Fintech innovation, but also adds an extra layer of value for their users.

In line with its commitment to reward user loyalty, Filtroo plans to launch crypto token airdrops targeting those active users who have accumulated and used their points on the platform.

The project has an attractive and scalable business model that can adapt to a constantly evolving market. “I am convinced that this startup will not only achieve but also surpass its objectives, redefining social media marketing strategies and setting new standards in the industry,” said Manuel Marín , one of the driving forces behind Wallbox and CEO of LIVALL and main investor in Filtroo.

For his part, one of its main advisors, Paulo Vila , VP of Innovation at MasterCard, underlines the following: “The possibility of earning money using social networks is a great attraction that puts Filtroo above all current players in the industry. In addition, the option of exchanging points for tokens makes the platform a universal loyalty solution. Filtroo combines gamification with loyalty in a creative way, allowing users to earn while using social networks.”

Maxence de Damas, along with his partner and co-founder Rodrigo Díaz Palacios, was inspired by his own experience of spending 2-3 hours a day on social media without making a profit, which is why he founded Filtroo in 2021. “Time is money, and I was losing money every day by using social media,” he says.

The project's mission is to monetize social media activities, offering users the opportunity bosnia and herzegovina whatsapp list to earn rewards through their online activity. The startup has identified more than 5 billion people in the world with the same problem of not being able to monetize their presence on social media, since they are not influencers, and whose average daily time on social media is 4 hours.

A unique approach
Filtroo, with its unique approach, is uniquely positioned to redefine the intersection of Fintech and social media, promising a new era of digital engagement and financial incentives. So far, the company has created a novel ecosystem where users get tangible benefits (such as discounts and gift cards) from their digital interactions. It also has competitive advantages such as its Multi-Social Media and Fintech Platform integration, innovation in Web3 and Blockchain, and an AI-powered and user-centric reward system.

Rewards on all platforms
According to Damas, the app's next update, which is scheduled for this March, will take online monetization to a new level, allowing users to earn rewards and points for posting, receiving likes, gaining followers, listening to songs or watching videos. And the benefits not only apply to traditional platforms like Instagram and TikTok, but also to Spotify, YouTube, as well as other popular platforms. This expansion reflects Filtroo's commitment to the diversity of expressions and forms of interaction online.