Constellation's challenges and opportunities

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As for the challenges, he points out that there is “volatility,” but insists that “it is accompanied every day by more people excited to develop their visions as entrepreneurs and be part of this social and economic mode.” One of the main reasons why users are betting on this universe is that, by investing in a cryptocurrency project, “you have the opportunity to redefine the ownership of the investment.”

“ You get a voice to help change the list of cell phone numbers state of the project and you have influence to create things that matter to individuals ,” adds Ben. “We are evolving what it means to be an owner and how you participate in investments,” he adds, going on to point out that it is a way to bring added value to the investment.

If you ask who Constellation is targeting, it identifies several types of users and uses. On the one hand, there is the community itself, which usually joins the brand's Telegram, Discord and Twitter conversation, offering feedback . There is also the shaping of products for entrepreneurs, so that they can support their business in the cryptocurrency territory.

Finally, there are institutions, companies and organisations, “which can use this technology to be more competitive and attract developers .” Finally, he places special emphasis on the need for transparency and for the user experience to be taken care of, in order to avoid controversies related to fraud in advertising, derived, among others, from the use of bots.

“Watching ads is not a very user-friendly experience, but it’s still like the devil we embrace to use an app for free,” he says. “In any case, if you show an ad to the user and use automatic payments that require cryptocurrency, you start to bring the user into the equation,” he points out, ending by pointing out that they should be given a reward for watching it, which, in this case, would be giving them their own voice.