Orange: the first company in the Spanish telecom market to open a store in the metaverse

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Since Roblox announced that it will introduce 3D advertising in its metaverse , more and more brands want to have this online presence. Now, Orange becomes the first company in the Spanish telecommunications market to open a commercial space in this new virtual world.

Its aim is to test the different possibilities offered by this virtual world to reinvent and enrich the experience of its customers. To achieve this goal, Orange has reached an agreement with Meta to list of a complete list of unit cell phone numbers incorporate Meta Quest 2 into its portfolio of virtual reality devices.

What does an Orange store look like in the metaverse?
It is a virtual space, like a video game, where customers with their avatars can be assisted by a salesperson and advised on Orange products and services. This allows for greater customer interaction, which is much more dynamic and fun.


In addition, to attract customers' attention , when they enter the new metaverse store they will be able to access discounts on the price of the products, they will receive a code that they can redeem in the store. Orange has achieved this immersion in the metaverse "thanks to Orange's commitment to the deployment of new generation networks , such as its 5G network or Infinity fiber (over XGSPON) that allows reaching up to 10Gbps," they comment in the statement.


According to Diego Martínez , director of Orange's Residential Business Unit, "with the opening of our store in the metaverse, we have become a pioneering company in this environment, deepening our commitment to innovation and digital transformation and, more importantly, improving the experience of our customers, who now have another point of contact with the company."

Greater immersion and many more possibilities
This Orange metaverse has three distinct areas:

A commercial area: in this area there will be advisors, exhibition of products and services, promotional rooms, and exhibition of manufacturers.
Leisure area : with competitions, games and audiovisual content from Orange TV.
Amphitheaters : to celebrate events.