What's brewing ahead of Apple's WWDC: lots of AI, but no ChatGPT emulator
Posted: Sat Dec 28, 2024 5:46 am
At its next annual developer conference (WWDC), whose inaugural keynote will take place on June 10, Apple will finally raise the curtain on its strategy with the focus on artificial intelligence (AI) , a technology in which the apple company is surprisingly (and worryingly) lagging behind its most direct rivals .
Everything points to the fact that at WWDC, Apple will present its plan to catch up in the world of AI (and not so much to revolutionize this technology with particularly groundbreaking innovations) . According to Bloomberg , Apple plans, among other things, to add the magic of AI to emojis, photo editing, messaging and email. These are by no means revolutionary announcements, but the Cupertino company is confident that such innovations will satisfy its large legion of followers around the world.
Apple is also reportedly planning to introduce multiple changes to its software , which would belgium whatsapp data be powered by AI and would include voice message transcription, faster searches, and the addition of conversational capabilities to Siri. All of these improvements are part of a strategy that Apple has internally dubbed “Project Greymatter,” the core of which is artificial intelligence embedded directly in the company’s devices and not at the mercy of an internet connection in order to operate properly. This AI will be able, for example, to create personalized emojis on the fly based on what the user is typing.
Apple's array of new AI features will soon arrive in iOS 18 and macOS 15 , and the Apple Watch will also reflect the updates introduced in Siri, according to Bloomberg .
There will be no Apple chatbot (yet) (but there will be an agreement with OpenAI)
However, despite all these new features, what Apple will apparently not be presenting at WWDC is a ChatGPT emulator. The company does not yet have its own chatbot that can really compete with already very advanced products such as ChatGPT (OpenAI) and Gemini (Google).
For this reason, and in the absence of its own chatbot, Apple will make up for this lack with a partnership with OpenAI. Mark Gurman assures Bloomberg that the agreement between Apple and the company led by Sam Altman has already been signed and that it will presumably be one of the highlights of the inaugural WWDC keynote.
Apple's partnership with OpenAI , which will give it access to its most advanced AI and could provide the company with a competitive advantage over Samsung's devices (which run on Gemini), is not, however, without risks for the iPhone maker.
After all, Sam Altman is an increasingly controversial figure in the AI arena ( as evidenced, for example, by the recent controversy surrounding actress Scarlett Johansson's voice ). And not only that. OpenAI's corporate structure is rather precarious. Its CEO was briefly fired last year, and his brief dismissal sparked an acute crisis that affected all of the company's employees and also its main investment arm: Microsoft.
The Apple company does not feel comfortable enough working with OpenAI as its sole AI provider and that is why it would be negotiating a second agreement with Google , which would not be ready, however, to be announced at WWDC.
By signing third-party deals, Apple is buying time to create its own chatbot (one that can actually compete with ChatGPT and company). The company can, however, perhaps afford to lag behind in this regard because it has a competitive advantage that few rivals have: an absolutely massive user base that could eventually make Apple the biggest player in the competitive AI arena.
Everything points to the fact that at WWDC, Apple will present its plan to catch up in the world of AI (and not so much to revolutionize this technology with particularly groundbreaking innovations) . According to Bloomberg , Apple plans, among other things, to add the magic of AI to emojis, photo editing, messaging and email. These are by no means revolutionary announcements, but the Cupertino company is confident that such innovations will satisfy its large legion of followers around the world.
Apple is also reportedly planning to introduce multiple changes to its software , which would belgium whatsapp data be powered by AI and would include voice message transcription, faster searches, and the addition of conversational capabilities to Siri. All of these improvements are part of a strategy that Apple has internally dubbed “Project Greymatter,” the core of which is artificial intelligence embedded directly in the company’s devices and not at the mercy of an internet connection in order to operate properly. This AI will be able, for example, to create personalized emojis on the fly based on what the user is typing.
Apple's array of new AI features will soon arrive in iOS 18 and macOS 15 , and the Apple Watch will also reflect the updates introduced in Siri, according to Bloomberg .
There will be no Apple chatbot (yet) (but there will be an agreement with OpenAI)
However, despite all these new features, what Apple will apparently not be presenting at WWDC is a ChatGPT emulator. The company does not yet have its own chatbot that can really compete with already very advanced products such as ChatGPT (OpenAI) and Gemini (Google).
For this reason, and in the absence of its own chatbot, Apple will make up for this lack with a partnership with OpenAI. Mark Gurman assures Bloomberg that the agreement between Apple and the company led by Sam Altman has already been signed and that it will presumably be one of the highlights of the inaugural WWDC keynote.
Apple's partnership with OpenAI , which will give it access to its most advanced AI and could provide the company with a competitive advantage over Samsung's devices (which run on Gemini), is not, however, without risks for the iPhone maker.
After all, Sam Altman is an increasingly controversial figure in the AI arena ( as evidenced, for example, by the recent controversy surrounding actress Scarlett Johansson's voice ). And not only that. OpenAI's corporate structure is rather precarious. Its CEO was briefly fired last year, and his brief dismissal sparked an acute crisis that affected all of the company's employees and also its main investment arm: Microsoft.
The Apple company does not feel comfortable enough working with OpenAI as its sole AI provider and that is why it would be negotiating a second agreement with Google , which would not be ready, however, to be announced at WWDC.
By signing third-party deals, Apple is buying time to create its own chatbot (one that can actually compete with ChatGPT and company). The company can, however, perhaps afford to lag behind in this regard because it has a competitive advantage that few rivals have: an absolutely massive user base that could eventually make Apple the biggest player in the competitive AI arena.