Which Inboxes Support BIMI?

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Visibility: When recipients view their inbox, emails authenticated with BIMI will showcase the brand's logo, enhancing immediate brand recognition and setting them apart from other generic emails. Trust: BIMI helps in fostering trust in a digital world crowded with scams and phishing threats. When users see the brand's logo next to the email, they're more likely to view it as legitimate, reducing the chances of it being flagged or ignored. Supports BIMI Considering BIMI Limited Support Apple (iOS , iPadOS , and macOS Ventura or later, and iCloud) Atmail Microsoft Cloudmark BT Mail Fastmail Comcast Google Qualitia La Poste Seznam Onet Poczta Web.


de Zone GMX Yahoo (excluding Yahoo Japan) Yahoo Japan As of , several major email clients have adopted the BIMI standard. Yahoo, encompassing both Yahoo Mail and AOL Mail, was an early supporter usefulness of self employed database of BIMI. In , Gmail expanded its BIMI support to all its users, and by the fall of , Apple integrated BIMI support into MacOS and iOS However, the last major holdout in the BIMI adoption race is Microsoft. Microsoft currently supports BIMI to a limited extent. Despite this, BIMI has already garnered substantial support in the email market. A report from April highlighted that Gmail, Apple, and Yahoo — three of the top four email clients — collectively held % of the email market share.


This statistic underscores the vast reach and significance of BIMI in the contemporary digital landscape. How Does BIMI Work? BIMI acts like a handshake between the sender and the receiver. It operates on the principles of verification and visibility. Here's a step-by-step breakdown of its functioning: Setup: First and foremost, brands need to implement and enforce DMARC (Domain-based Message Authentication, Reporting, and Conformance) with a policy of either 'quarantine' or 'reject.' This ensures that only authenticated emails can represent the brand. Logo Hosting: Brands upload their logo in SVG (Scalable Vector Graphics) format to a web-accessible location, ensuring it's compliant with the BIMI standards.