21 Tips for Instagram Stories: Discover How to Engage, Convert and Sell More with This Tool
Posted: Sat Dec 28, 2024 4:12 am
Instagram Stories is an important social media and marketing tool and can boost your brand's results and bring benefits to your business. Learn 21 practical tips to boost your results!
Paulino Sulz
Jun 7, 18 | 10 min read
Reading time: 8 minutes
Instagram is undoubtedly one of the most important social networks in the world and promises to surpass its competitors in the coming years.
Each new feature launched (and there are many) positions it as the social network of the future, and it is now impossible not to be present in it and take advantage of the opportunities it offers.
Speaking of new features and functionality, nothing changed the history of Instagram as much as the addition of Stories . The feature arrived in 2016 and was responsible for practically the extinction of Snapchat — after all, does anyone still remember it?
And there's more: Instagram Stories already has more than 300 million active users , and if its past growth is any indication of the future, it promises to grow even more: in the period from October 2016 to October 2017, the app tripled in size.
There are many people taking advantage of this feature, but how can you engage those users? How can you turn them into business opportunities? Or better yet, how can you sell through it?
We're going to tell you all that and much more with our 21 tips to leverage Instagram Stories:
1. Never forget the CTA
If you've come here to understand brazil whatsapp number data how to convert your Stories viewers into blog visitors, this is the first step.
Always use calls to action ! It doesn't matter if your account is already eligible to put links in stories or not. You need to leave a clear direction for your followers: guide them to the best path.
If your post is from a blogpost you've made and is linked in Stories itself, at the bottom edge write, for example: "Swipe up and access our blogpost." This call to action is essential to encourage the user to take the next step in your funnel.
Ebook Marketing on Instagram
Tips, features and tools. Download the free ebook!
2. Do lives
Does your strategy not yet include live videos? Then you probably don't know that they are one of the main trends for this year.
They are a great opportunity to show the backstage of your company and also to humanize your brand. Think of them as a way to make your content even more organic, since there are no edits.
Plus, Instagram Lives are even more advantageous, as they appear highlighted on your followers' accounts and they still receive notifications when you're live.
3. Take advantage of editing features
Instagram has recently been investing heavily in making it possible for its users to do everything within the app, and several features allow for editing videos and images.
Alignment, fonts, margins, and more—all of which can be edited even before publishing to Stories.
Use this to your advantage. In addition to enriching your post, it is an opportunity to diversify your content and delight your followers.
Check out other amazing apps to edit photos and videos from your smartphone here !
4. Show the behind the scenes
You must have already become curious to know a little about the day-to-day life of that company you admire, or even to find out about the news before it happens. Your followers feel that way too!
Stories can give little hints of what's coming up at your company, or show what your headquarters are like. Let your creativity flow and always try to give your visitor the impression that they're inside everything.
5. Invest in Employer Branding
Investing in Employer Branding goes far beyond your Instagram strategy . It is something that should be well thought out and planned by your HR and Marketing team.
However, investing in it can bring great results and your Stories play an essential role in that.
As we've already said, showing the backstage of your company is a great way to do it. Showing how your culture works and how your employees are happy at your company can transform the way the public views your brand.
Invest in posts about the routine of those who work at your company and show a little about them and what motivates them.
Paulino Sulz
Jun 7, 18 | 10 min read
Reading time: 8 minutes
Instagram is undoubtedly one of the most important social networks in the world and promises to surpass its competitors in the coming years.
Each new feature launched (and there are many) positions it as the social network of the future, and it is now impossible not to be present in it and take advantage of the opportunities it offers.
Speaking of new features and functionality, nothing changed the history of Instagram as much as the addition of Stories . The feature arrived in 2016 and was responsible for practically the extinction of Snapchat — after all, does anyone still remember it?
And there's more: Instagram Stories already has more than 300 million active users , and if its past growth is any indication of the future, it promises to grow even more: in the period from October 2016 to October 2017, the app tripled in size.
There are many people taking advantage of this feature, but how can you engage those users? How can you turn them into business opportunities? Or better yet, how can you sell through it?
We're going to tell you all that and much more with our 21 tips to leverage Instagram Stories:
1. Never forget the CTA
If you've come here to understand brazil whatsapp number data how to convert your Stories viewers into blog visitors, this is the first step.
Always use calls to action ! It doesn't matter if your account is already eligible to put links in stories or not. You need to leave a clear direction for your followers: guide them to the best path.
If your post is from a blogpost you've made and is linked in Stories itself, at the bottom edge write, for example: "Swipe up and access our blogpost." This call to action is essential to encourage the user to take the next step in your funnel.
Ebook Marketing on Instagram
Tips, features and tools. Download the free ebook!
2. Do lives
Does your strategy not yet include live videos? Then you probably don't know that they are one of the main trends for this year.
They are a great opportunity to show the backstage of your company and also to humanize your brand. Think of them as a way to make your content even more organic, since there are no edits.
Plus, Instagram Lives are even more advantageous, as they appear highlighted on your followers' accounts and they still receive notifications when you're live.
3. Take advantage of editing features
Instagram has recently been investing heavily in making it possible for its users to do everything within the app, and several features allow for editing videos and images.
Alignment, fonts, margins, and more—all of which can be edited even before publishing to Stories.
Use this to your advantage. In addition to enriching your post, it is an opportunity to diversify your content and delight your followers.
Check out other amazing apps to edit photos and videos from your smartphone here !
4. Show the behind the scenes
You must have already become curious to know a little about the day-to-day life of that company you admire, or even to find out about the news before it happens. Your followers feel that way too!
Stories can give little hints of what's coming up at your company, or show what your headquarters are like. Let your creativity flow and always try to give your visitor the impression that they're inside everything.
5. Invest in Employer Branding
Investing in Employer Branding goes far beyond your Instagram strategy . It is something that should be well thought out and planned by your HR and Marketing team.
However, investing in it can bring great results and your Stories play an essential role in that.
As we've already said, showing the backstage of your company is a great way to do it. Showing how your culture works and how your employees are happy at your company can transform the way the public views your brand.
Invest in posts about the routine of those who work at your company and show a little about them and what motivates them.