The tool used for such a shortening

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Overusing these words or suspiciously using them can lead to your email being flagged as spam. Instead, focus on being clear and straightforward in your communication. For instance, rather than saying "Free Trial," you could opt for "Start Your Complimentary Trial." (add the spam word table) Some common email spam filter trigger words to avoid: Free Risk-free Act now Money Limited time Special offer Act now Exclusive Limited Quantity Lifetime deal Urgent % free Save Click here Risk-free trial Win Call now buy our contact list at a cheap rate Satisfaction guaranteed Guaranteed Don't miss out Money-back guarantee Not junk No obligation Unsecured credit card Urgent Click here to unsubscribe Weight loss You are a winner Promise you Cash bonus Miracle Full refund Complete No To URL Shortener URL Shortening is a technique on the World Wide Web in which a Uniform Resource Locator(URL) is made substantially shorter and still directs to the required page.


URLs is termed a URL shortener. Bit.ly is one common URL shortener. URL shorteners are good if you want to cut down the length of your URL, but it is negatively used for masking where a link goes. For instance, the shortened link above does not indicate its final destination. Due to this feature, it is widely used by spammers to hide their malicious websites and blocked domains from users and mailbox providers. So here is a piece of strong advice - Do not make URL shorteners a part of your email marketing routine, as it adds to creating your image as that of a spammer.