But how does this work? Well, it's like a trick that messes with the other person's psychology. You end up convincing them and achieving the results you were looking for through a negative or positive suggestion, which ends up causing the person to take the opposite action.
When you tell someone that they won't achieve their goals because they are weak, they may come away from this "demotivating" conversation with the challenge of proving you wrong and thus achieving success.
Are you curious? Do you want to know how to use this method in your marketing and sales strategies ?
Keep reading!
What is reverse psychology and how can it be used?
Reverse psychology is a method that “attacks” the emotional side. In other words, when we tell someone not to do something, that person will feel more like putting it into practice.
In other words, this shows how normally when a person hears a “no”, curiosity and the desire to know how it works ends up making people insist on getting their answers.
When we talk about reverse psychology, we are basically saying that when we ask someone to do something, we expect them to do the complete opposite of what was asked. Therefore, we ask the person not to tell the other person, simply to get them to do it, for example.
This method ends up being seen in most investors email lists marketing and sales strategies and can be considered useful, as long as it is put into practice correctly and with the aim of increasing results .
How important is reverse psychology in marketing and sales strategies?
Applying reverse psychology to marketing and sales strategies is a crucial point, after all, knowing how to analyze human behavior and how to apply it to business usually brings good results.
With this, you can increase your sales , create and strengthen relationships with your customers, promote a better image of your brand and end up bringing a better experience to the customer.
How can a company improve its product or service without knowing the profile of its persona and how they behave? It’s almost impossible, right?
Consumer behavior is very important for the success of your business, after all, this is how you can see if your strategy is working, is attractive and what you can improve.
The most important thing is that this is not just a “guess”, but rather a scientific concept . Furthermore, it is possible to apply reverse psychology in several ways, such as in a CTA (call to action) or even in the colors chosen for your brand’s advertisement.
Know how to identify that it can be applied throughout your marketing and sales strategy. A good example of this is representation . When companies invest in bringing this issue into their strategy, it is common to awaken a feeling of “belonging” in customers, that is, they end up seeing themselves in the company and end up closing the deal.
Want to know how to apply it? Check out some tips on how to invest in reverse psychology in your marketing and sales strategy:
5 tips for investing in reverse psychology in your marketing and sales strategy
Here, it is important to remember that every strategy must be planned and implemented correctly, right? This is no different with reverse psychology. The results can be very good, but if you are not careful, customers may end up not liking them, and that is not a good thing, right?
Often, in order to attract the public's attention, mental triggers are used to encourage sales. Something like "get yours now" or "take advantage of this unmissable offer right now" are often seen, but it is important to keep in mind that we are bombarded with content on social media every day, so it is really necessary to grab the customer's attention.
Find out how to do this:
1. Build good experiences
Do you know that market maxim that a happy customer will return to do business? It is very important to keep this in mind when thinking about your strategy.
Providing good customer experiences is essential, after all, this awakens a sense of belonging and this makes the customer not only close the deal, but also continue to follow the brand after the sale .
To do this, it is important that you know how to show the value of your product or service, you need to know how to communicate this to the customer and attract them.
Furthermore, have a good relationship with your target audience, promote the practice of not selling directly, but rather, of exposing the benefits of the product and awakening the feeling of “need” in the customer.
Don't just have sales as your goal, but rather the idea of generating a good customer experience and therefore being able to close good deals.
