Kantar Media already has a "single source" paper in Spain to measure all video consumption
Posted: Thu Dec 26, 2024 8:57 am
Kantar Media, the company specialising in audience measurement and data services , has highlighted its progress towards a “ single source ” panel on the occasion of the AEDEMO TV 2024 Congress , which is taking place these days in Palma de Mallorca. This step responds to the growing need for a complete audience measurement that reflects the current panorama of audiovisual consumption and audience behaviour in Spain.
The television market has evolved into a complex “audiovisual ecosystem” with the rise of streaming , the proliferation of devices and platforms and the development of new forms of 1000 mobile phone numbers database consumption. In this context, Kantar Media has invested in technology to offer its clients audiovisual consumption data through a “single source” panel of individuals and with minute-by-minute data.
Kantar Media's panel in Spain , which includes 5,720 households and almost 14,000 individuals, uses two complementary technologies for measurement: the People Meter , for consumption on televisions, and the Focal Meter , for consumption of online video on any device connected to the home network. This combination makes the panel a true 'single source'.
Therefore, now, through its new Cross-Platform View TM solution , the company is able to offer data to the market, both on linear TV and online video, thus allowing it to understand video consumption as a whole in order to identify insights and trends about the audience. Kantar Media is committed to providing a deeper understanding of the audience and its consumption habits, reaffirming its commitment and responsibility in generating value for the industry and all its players.
The television market has evolved into a complex “audiovisual ecosystem” with the rise of streaming , the proliferation of devices and platforms and the development of new forms of 1000 mobile phone numbers database consumption. In this context, Kantar Media has invested in technology to offer its clients audiovisual consumption data through a “single source” panel of individuals and with minute-by-minute data.
Kantar Media's panel in Spain , which includes 5,720 households and almost 14,000 individuals, uses two complementary technologies for measurement: the People Meter , for consumption on televisions, and the Focal Meter , for consumption of online video on any device connected to the home network. This combination makes the panel a true 'single source'.
Therefore, now, through its new Cross-Platform View TM solution , the company is able to offer data to the market, both on linear TV and online video, thus allowing it to understand video consumption as a whole in order to identify insights and trends about the audience. Kantar Media is committed to providing a deeper understanding of the audience and its consumption habits, reaffirming its commitment and responsibility in generating value for the industry and all its players.