Webinar: Email and SMS recommendations and best practices

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Article updated 8 months ago by NewsMDirector

Building loyalty among your users, attracting potential customers or generating a greater volume of traffic to your website are some of the advantages that both email marketing and SMS will provide to your business . However, to get the most out of these tools, you should follow some of the recommendations and good practices for email and SMS that are indicated in the webinar at the beginning of this post.

Both email marketing and mass SMS are techniques that allow you to contact your target audience at a very low cost. An ideal strategy for companies that want to focus and work on what, how and bahamas whatsapp phone numbers when to inform about issues they consider appropriate for their clients.

But how does the email marketing process get started ? We'll show you step by step:

TABLE OF CONTENTS
1.- Good email and SMS practices in database management
Definition of segments
2.- Designing email marketing campaigns avoids being classified as SPAM
How to introduce yourself to your contacts?
Inspire confidence with the content you provide
3.-Essential elements in a successful email
How to design your template?
How to optimize your workforce?
How to design a mobile template?
4.- Test optimization and improvements
5.- Analysis of results and the most appropriate metrics
6.- Good SMS Marketing practices
1.- Good email and SMS practices in database management
Recommendations and good practices for email and SMS

As we explained in the webinar on “ Recommendations and good practices for Email and SMS ” , the first step is to develop a database. And, above all, to synchronize it.

At MDirector we have a registration form that you can use to add new forms to your website. This way, the newly added users and all the data will be synchronized to begin the process: for example, with a welcome email.

The platform also allows you to create a customer reputation system . Depending on the number of times a customer opens and clicks on the medium, they will be classified according to reputation data.

The more active your users are, the more stars they will have . This will allow you to differentiate your campaigns depending on the activity of your customers: from most to least active.

Definition of segments
Email and SMS recommendations and best practices: segments

After having imported and synchronized the database with a registration form, you must segment your users according to the profiles you have defined. The segmentation will be developed based on two types of data:

Declarative : Initially, you will only have this data. This is essential data to be able to segment and find the right target to send an email to. This is what the user provides when starting:
E-mail.
Name.
Last name.
Birthdate,…
Behavioral : After the first mailings, you will have data on openings, clicks and clicks on links. They will allow you to differentiate active users and the interest each of them has.
An interesting tip is to reuse your segments and refine your criteria to increase the effectiveness of the campaign by up to 30% . The solution is not to send more messages but better ones.

2.- Design of email marketing campaigns: avoid being classified as SPAM
Recommendations and good practices for email and SMS : FNAC

Before sending an email to your users, you need to follow good email and SMS practices and be clear about what you want to send and whether it really has value.

There are several types of email marketing campaigns :

Newsletter.
Automatic: birthday, registration date, cycles.
Welcome emails.
Purchase confirmation.
For example, if you are importing a contact for the first time, before sending them a birthday email, send them a welcome email. You can then continue the cycle with automatic emails. Pay attention to these details to achieve greater effectiveness.

Take advantage of birthdays, events or sales. Follow the best strategy to send automatic welcome emails and emails by date. However, you must be careful: it is essential that you do not overdo it with sending them, as users could get tired of them.