Salesforce or why security is a sine qua non condition for data that feeds AI
Posted: Thu Dec 26, 2024 8:00 am
For about a year and a half now, artificial intelligence (AI) has been glued to marketing departments , which with this technology at their disposal have the opportunity to significantly gain in efficiency in practically all work processes and also to connect in a much more precise and personalized way with the consumer.
The role of AI in marketing departments was the focus georgia mobile phone numbers database of a panel held yesterday at Salesforce Connections, the event that the CRM giant held this Wednesday and Thursday in Chicago (United States). The panel, moderated by Ainsley Harris, a journalist from Fast Company , featured Ariel Kelman, CMO of Salesforce, Greg Howell, president of Flexo Concepts, Scott Morris, CMO of Sprout Social, and Robert Marusi, Chief Commercial Officer of Turtle Bay Resort.
Kelman began by highlighting the progress that has been made over the past year in the sensational duo of marketing and AI . “It is now much safer and more valuable to use AI in business environments,” he emphasized. And data plays a huge role in the success of this duo, he said.
Organizations generate a lot of data, much of it directly related to customer interactions, and it's important to securely integrate all that data into AI to get the most out of it, Kelman said. "Security and privacy need to be heavily leveraged into the data that AI is feeding on ," he noted.
The importance of amalgamating all the data generated by organizations into a single platform was also highlighted by Greg Howell of Flexo Concepts. “Our company, which sells steel blades among other products, accumulates tens of thousands of data points and our hope is to be able to use AI to extract insights and quality information from such a huge amount of data,” he explained.
The role of AI in marketing departments was the focus georgia mobile phone numbers database of a panel held yesterday at Salesforce Connections, the event that the CRM giant held this Wednesday and Thursday in Chicago (United States). The panel, moderated by Ainsley Harris, a journalist from Fast Company , featured Ariel Kelman, CMO of Salesforce, Greg Howell, president of Flexo Concepts, Scott Morris, CMO of Sprout Social, and Robert Marusi, Chief Commercial Officer of Turtle Bay Resort.
Kelman began by highlighting the progress that has been made over the past year in the sensational duo of marketing and AI . “It is now much safer and more valuable to use AI in business environments,” he emphasized. And data plays a huge role in the success of this duo, he said.
Organizations generate a lot of data, much of it directly related to customer interactions, and it's important to securely integrate all that data into AI to get the most out of it, Kelman said. "Security and privacy need to be heavily leveraged into the data that AI is feeding on ," he noted.
The importance of amalgamating all the data generated by organizations into a single platform was also highlighted by Greg Howell of Flexo Concepts. “Our company, which sells steel blades among other products, accumulates tens of thousands of data points and our hope is to be able to use AI to extract insights and quality information from such a huge amount of data,” he explained.