Neuromarketing applied to email marketing Step by Step

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Article updated 1 year ago by NewsMDirector


Are emails constantly arriving in your inbox? I'm sure that you don't even remember why they sent them to you or whether you subscribed to their newsletter or not.

In general, something similar happens to all of us, our inboxes are increasingly saturated with emails; work, advertising, social networks, etc. This means that if you want to launch your own Email Marketing campaign, achieving a high opening rate is not easy.

The only option is to stand out above the rest.

Everything has been written about maximizing the opening rates of mass emails sent to segmented users in a database. There are many strategies that give good results, but today I want to talk to you about neuromarketing as an armenia whatsapp number data effective tool to achieve the best possible opening rate.

TABLE OF CONTENTS
How do we relate neuromarketing to email marketing?
My brand transmits emotions
– The subject of the email
– The design and body of the email
– The landing page
Conclusions
How do we relate neuromarketing to email marketing?
Neuromarketing relies on human emotions to achieve the proposed objectives. Sometimes it will be conversions, other times it will be sales and other times it will be branding.

It has been proven that the most emotional part of our brain is responsible for carrying out more than 90% of the purchases we make. Taking advantage of emotions to create needs, empathize and connect with the user is what we will try to do via neuromarketing in our email campaigns.

If we manage to play our cards well with people's most basic emotions - curiosity, surprise, fear, etc. - we will be able to establish a deep and solid bond that can later end in the conversion we are looking for.

In other words, the first step is always to know your client very well. There are a lot of tools that will help you characterize the target client your company is targeting. Persona canvases, the early adopter canvas , or the value proposition canvas will help you represent them.

Sometimes, even if your company has been in the market for a long time, it is worth considering the type of client you are targeting. For a startup or for a company that wants to launch a new line of business or enter a new market, this type of reflection is essential.