The ICEMD Innovation Summit 2024 marks the future of digital transformation and business innovation
Posted: Thu Dec 26, 2024 6:21 am
The ESIC University Innovation Institute (ICEMD) has held its annual event with innovation, the Innovation Summit 2024 , an essential event for leaders and professionals interested in the keys to digital and organizational transformation. Under the motto “Agile and Innovative Organizations ”, the event brought together top-level experts and leading companies who shared their strategies and success stories.
In this edition, five key pieces were explored to activate the innovative potential in organizations: innovation applied to the business , alignment with culture, values and purpose , the influence of leadership , agility and adaptation in the organization , and superior customer experience . Inspiring presentations and interactive panels developed these themes, offering attendees a practical vision on how to address current challenges.
After a brief welcome and introduction to the event by Eduardo Gómez Martín , President of ESIC University, the presentation was made by Valentín Hernández , PR & Brand Manager of Ilia Topuria, who highlighted that, “ afghanistan whatsapp list innovation, which was previously primarily an opportunity, is now an obligation. We live in times where everyone, brands and clients, find themselves in a continuous change not only technologically but also in customs and mentality. How we face this new environment will not only determine our future success, but in many cases, our business survival.”
The second talk of the day was given by Ana Uruñuela , Director of Innovation at ILUNION, who stressed that “within the framework of organisations, economic and social profitability are compatible”. In her case, fostering a culture of innovation in an inclusive and diverse organisation such as ILUNION “means working so that innovation is understood and interrelated between the different business units.
For his part, Antonio Monje , CX & Innovation Culture Expert at ING Spain and Portugal, added that, in his opinion, “promoting innovation culture involves scaling up skills and abilities to make a difference. In large initiatives, and also in the small things of everyday life.” To do this, according to Monje, “deconstructing the innovation process is key. Some colleagues need parts of that process to apply it to the initiatives they are working on. Innovation must be flexible so that each employee applies the tools they need at any given time.” And Belén Grana , CIO at ESIC University, concluded that “culture, values and purpose not only guide companies in their growth and transformation, but are also key to aligning strategy and objectives with the most valuable resource that organizations have, people.”
The role of leaders is fundamental for the progress of companies. Ignacio Rivera , Executive President at Corporación Hijos de Rivera SL, interviewed by Salvador Medina , CEO of Valhalla, shared his vision on the influence of leadership and the importance of a project with a purpose, highlighting that the positive impact is a sum of small decisions, and the activity of a company must be promoted by guiding all teams so that their impact on the environment is positive.
The next topic addressed at the Innovation Summit 2024 was speed and efficiency in everyday life, in a round table moderated by Cristian Ull, Co-Founder at Area 101. Ull opened the debate by highlighting that “large organizations are gaining speed in their adaptation to new contexts. To do this, we see how promoting new values and behaviors in their teams, designing efficient and agile processes for decision-making, and using technology as a means and not as an end, are some of the key levers.”
The panel included Alberto Terol , Head of Digital Change at Ferrovial, Guille Lorbada , Head of New Ways of Working at Repsol, and Víctor Ramos , Head of Education & Research Spain at Amazon Web Services (AWS), who highlighted: “Customers have come to appreciate that the AWS culture is truly different.
We don't have a central innovation department, but rather each and every person at Amazon is a leader who innovates on behalf of the customer. That's why we like to hire what we call 'builders' who look at customer experiences that can be improved, and then figure out how to reinvent them. From that opportunity to delight our customers, we iterate on the idea with colleagues who discuss it from different perspectives, but always based on our leadership principles, which are what guide us to be consistent in our mission to be the most customer-centric company in the world.
The final panel discussion, moderated by José María Visconti , Director of the Digital Marketing Master’s Degree at ESIC University, focused on superior customer experience, and was attended by Ana Rosa Victoria , Innovation Manager at La Liga, and Carolina García , Global Director of New Business and Innovation at Ingka-IKEA, who commented that “at IKEA, we are more than 170,000 committed innovators and through direct contact with our customers, we work every day to transform and improve life in their homes.” Jorge Ulecia , Digital Innovation Manager at Iberostar, and Carlos Rojas , Partner X.Lab Lead at EY, also participated in the debate.
In an environment where organizations are forced to continually rethink their strategies to stay competitive, this event provided a clear roadmap for those companies looking to stay ahead.
The event was also the launching pad for the new Innovation Series: Agile and Innovative Organizations report , available for the first time to attendees. This document offers an in-depth reflection on the key strategies that drive innovation and agility in the most advanced companies.
In this edition, five key pieces were explored to activate the innovative potential in organizations: innovation applied to the business , alignment with culture, values and purpose , the influence of leadership , agility and adaptation in the organization , and superior customer experience . Inspiring presentations and interactive panels developed these themes, offering attendees a practical vision on how to address current challenges.
After a brief welcome and introduction to the event by Eduardo Gómez Martín , President of ESIC University, the presentation was made by Valentín Hernández , PR & Brand Manager of Ilia Topuria, who highlighted that, “ afghanistan whatsapp list innovation, which was previously primarily an opportunity, is now an obligation. We live in times where everyone, brands and clients, find themselves in a continuous change not only technologically but also in customs and mentality. How we face this new environment will not only determine our future success, but in many cases, our business survival.”
The second talk of the day was given by Ana Uruñuela , Director of Innovation at ILUNION, who stressed that “within the framework of organisations, economic and social profitability are compatible”. In her case, fostering a culture of innovation in an inclusive and diverse organisation such as ILUNION “means working so that innovation is understood and interrelated between the different business units.
For his part, Antonio Monje , CX & Innovation Culture Expert at ING Spain and Portugal, added that, in his opinion, “promoting innovation culture involves scaling up skills and abilities to make a difference. In large initiatives, and also in the small things of everyday life.” To do this, according to Monje, “deconstructing the innovation process is key. Some colleagues need parts of that process to apply it to the initiatives they are working on. Innovation must be flexible so that each employee applies the tools they need at any given time.” And Belén Grana , CIO at ESIC University, concluded that “culture, values and purpose not only guide companies in their growth and transformation, but are also key to aligning strategy and objectives with the most valuable resource that organizations have, people.”
The role of leaders is fundamental for the progress of companies. Ignacio Rivera , Executive President at Corporación Hijos de Rivera SL, interviewed by Salvador Medina , CEO of Valhalla, shared his vision on the influence of leadership and the importance of a project with a purpose, highlighting that the positive impact is a sum of small decisions, and the activity of a company must be promoted by guiding all teams so that their impact on the environment is positive.
The next topic addressed at the Innovation Summit 2024 was speed and efficiency in everyday life, in a round table moderated by Cristian Ull, Co-Founder at Area 101. Ull opened the debate by highlighting that “large organizations are gaining speed in their adaptation to new contexts. To do this, we see how promoting new values and behaviors in their teams, designing efficient and agile processes for decision-making, and using technology as a means and not as an end, are some of the key levers.”
The panel included Alberto Terol , Head of Digital Change at Ferrovial, Guille Lorbada , Head of New Ways of Working at Repsol, and Víctor Ramos , Head of Education & Research Spain at Amazon Web Services (AWS), who highlighted: “Customers have come to appreciate that the AWS culture is truly different.
We don't have a central innovation department, but rather each and every person at Amazon is a leader who innovates on behalf of the customer. That's why we like to hire what we call 'builders' who look at customer experiences that can be improved, and then figure out how to reinvent them. From that opportunity to delight our customers, we iterate on the idea with colleagues who discuss it from different perspectives, but always based on our leadership principles, which are what guide us to be consistent in our mission to be the most customer-centric company in the world.
The final panel discussion, moderated by José María Visconti , Director of the Digital Marketing Master’s Degree at ESIC University, focused on superior customer experience, and was attended by Ana Rosa Victoria , Innovation Manager at La Liga, and Carolina García , Global Director of New Business and Innovation at Ingka-IKEA, who commented that “at IKEA, we are more than 170,000 committed innovators and through direct contact with our customers, we work every day to transform and improve life in their homes.” Jorge Ulecia , Digital Innovation Manager at Iberostar, and Carlos Rojas , Partner X.Lab Lead at EY, also participated in the debate.
In an environment where organizations are forced to continually rethink their strategies to stay competitive, this event provided a clear roadmap for those companies looking to stay ahead.
The event was also the launching pad for the new Innovation Series: Agile and Innovative Organizations report , available for the first time to attendees. This document offers an in-depth reflection on the key strategies that drive innovation and agility in the most advanced companies.