5 types of transactional emails necessary for your business

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Article updated 8 months ago by NewsMDirector
Transactional email with MDirector

As we mentioned a month ago in another post, MDirector has launched a transactional email service so you can automate and take advantage of all the benefits of these emails. If you want to try our transactional email module, it's as argentina whatsapp number data simple as sending an email to and requesting that the module be activated.

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TABLE OF CONTENTS
What are transactional emails?
1.- Welcome emails
2.-Confirmation emails
3.- Notification emails
4.- Feedback emails
5.- Abandoned cart recovery emails
Differences between promotional and transactional emails
Advantages of transactional emails
What are transactional emails?
Transactional emails are sent automatically as a result of an action performed by the customer. Some examples of actions could be signing up for a newsletter, purchasing a product or service, requesting a password reset, etc.

Therefore, there is not just one type of transactional email, but rather as many as different actions our users perform. Below we show you 5 types of transactional emails that cannot be missing from your strategy:

1.- Welcome emails
Types of transactional emails: welcome emails

Welcome emails are often overlooked, but they are essential. A good welcome email is essential, as it is the first impression that a lead who has become a customer will receive. And you as a brand must make a good first impression. In fact, if you do it well, the message of this email can help you carry out the first segmentation of the users who receive it .

2.-Confirmation emails
Types of transactional emails: confirmation emails

The most common confirmation emails are those that notify that the purchase has been made successfully or confirm that a payment, reservation or transfer has been made. These are essential messages in e-commerce strategies . Good work on this type of email will help increase sales.

3.- Notification emails


Types of transactional emails: notification emails

Notification or reminder emails are intended to keep customers informed, especially when it comes to payment or shipment tracking. These types of transactional emails are essential for staying in touch with users, providing them with important information at the necessary times .

4.- Feedback emails