If the Added Value is the flour, the Keywords give the taste. Some ask for Capricciosa, some for Diavola and some for Quattro Formaggi. (Alert: this is marketing. You may also need to write SEO using the keyword “pizza with pineapple”). What keywords do users like? These are the most used keywords to perform a search on a specific topic. You can identify them with specific tools, which also provide data on search volume, competition for that keyword, related keywords, etc. Alternatively, you can use free tools like Google Trends which is useful for understanding if a topic is potentially interesting.
How many keywords to use in an SEO text? If you have just started your SEO copywriting activity, you should know that it is essential not to overdo it. Not a little, but not too much. Just like you would with the toppings on pizza. If you croatia whatsapp number data want a hand in this respect and your site is built in WordPress, I recommend using the Yoast SEO plugin. If your site is used with another CMS for writing your articles and a thorough SEO check you can use Semrush. In this image a diagram that highlights some elements of the strategy for SEO copywriters: concept, keywords and content 3.
A pinch of meta tags Working as a copywriter also means using and knowing different technical aspects such as meta tags. You can't see them, but they're there. Meta tags are portions of html code that you need to optimize to add flavor to your SEO recipe. They can help you position your content in the top positions of the search engine because the Google bot is hungry for them. The main ones are: Meta Title The unique title of the page (often the title of the article on your SEO blog). Ideal length 55/60 characters and includes the main keyword: kiss! Heading Tags (h1, h2, h3…) That is, the little titles that help you hierarchically divide the text.
These are the keywords that “intercept” user searches.
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